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This Week’s Features

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  • customer experience

    How Behind Are You in Social Customer Experience?

    by Joe Cothrel | When it comes to social customer experience, most executives feel they are behind. “We know,” they tell me, “that we should be doing more.” I have to confess that I often smile when a brand tells me they are “behind in social.” That’s because I hear it so often, and I know …

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  • coke-retro

    How to Avoid Getting an Obsolete Brand

    by Sally Hooton | via The-GMA | Adrian Collins explains why some brands’ designs enjoy longevity and others fade into obscurity. When, back in 2000, we designed the MiniCheddars packaging, we had little idea that it would be such an enduring design. Where other food brands have allowed their brand equity to dissipate in an …

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  • email king

    Email is Still The King for Digital Marketers

    by Charlie McKelvey | via The-GMA | Despite all the tools available to digital marketers, nearly two-thirds still consider email as the most useful form of digital advertising, with most unconvinced about the ROI credentials of social media activity. This is one of the key findings of a new study carried out by tag management …

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  • Internet-of-Things

    Report: Consumer Adoption & Perception of The Internet of Things

    by Ayaz Nanji  |  via MarketingProfs | Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group. Moreover, 69% of US consumers surveyed say they expect to own an in-home “Internet of Things” (IoT) …

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  • Content-Marketing_Fruition-Interactive

    What Really is Content Marketing [Download eBook]

    via OpenTopic & eMarketingPapers | Marketers are seeking new ways to engage and acquire customers. ‘Content’ has emerged as a popular solution, with marketers directing more resources to the creation, curation and distribution of articles, video, white papers, infographics, how-to-guides and even cartoons to engage audiences. But, despite its popularity, content marketing is still in …

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  • social media 1

    How to Measure Equity in Social Media [White Paper]

    via Crimson Hexagon | In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success. Bonus …

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Lessons from the Mavericks

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  • mark cuban

    10 Winning Lessons from “Maverick Entrepreneur” Mark Cuban

    by Nick Scheidies | via Income Diary | Mark Cuban knows how to win. Since Cuban bought the Dallas Mavericks NBA basketball team in 2000, the team’s winning percentage has gone from 40% to 69% and in 2011 the Mavericks won their first ever NBA championship. Cuban also has a winning record in business. Born into a working …

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  • university-professor

    11 Steps to Build an Internal Marketing Academy

    by Paul Roetzer  |  via Marketingprofs | The following is an exclusive excerpt from Paul Roetzer’s new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Wiley). As demand for performance-driven, digital-savvy marketing talent rises, universities are struggling to prepare students for the reality of a rapidly changing industry. Courses in analytics, automation, content, …

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Video Pick

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Strategy

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  • Girl-in-Coffee-Shop-with-Laptop

    Startup’s How-to Content Gets 1,365% Increase in Unique Site Visitors

    by Courtney Eckerle, MarketingSherpa | CHALLENGE “I learned a ton in [my teaching] experience about effective communication and teaching other people how to be better writers,” said Joshua Parkinson, Chief Customer Pain Killer, Post Planner. Between his experience as a former collegiate instructor at the University of Maryland and his time teaching literature to soldiers on military bases …

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  • ECommerce-Sale

    Ecommerce: Using Data to Justify Product and Service Improvements

    by Daniel Burstein, Director of Editorial Content, MarketingSherpa |Using data from the MarketingSherpa Ecommerce Benchmark Study survey, Diana Sindicich, Senior Manager, Data Sciences, MECLABS (parent company of MarketingSherpa), created a weighted success score to determine which factors, tactics and strategies made ecommerce companies the most successful. You can read more about it on page 9 of the Ecommerce Benchmark …

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Business Travel & Leisure

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  • freeform-suit

    How to Pack a Wrinkle-free Suit for Business Travel

    by Mimi Lombardo | via Travel&Leisure | Q: I don’t want to schlep a garment bag on business trips. How should I pack a suit in my carry-on? —Bruce Saber, New York, N.Y. A: Our six-step method, below, keeps creases at bay for a smooth arrival. To release any remaining rumples, use that old trick: hang the ensemble in the …

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  • asia travel

    Asian Hotels and Restaurants Top TripAdvisor List of Most-Awarded

    TripAdvisor has released a list of Asian countries with the most award-winning hotels and restaurants. India boasts bragging rights to being home to the highest number of top-rated restaurants and hotels in Asia, according to users of the largest travel review website in the world. After tallying up the number of hospitality businesses with the …

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Money | Success

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  • Former NBA legend Michael Jordan smokes

    How To Become A Billionaire: 4 Lessons From Michael Jordan

    by Mike Ozanian | via Forbes | There are four lessons athletes can learn from Michael Jordan’s journey to becoming a billionaire. The teachings of MJ may not make any of the highest-earning athletes–many of whom are powerful brands–a billionaire, but they will help maximize their wealth. One: Get a percentage. MJ’s licensing deal with Nike for the Air Jordan earns …

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  • SocialMedia

    Getting ROI for Your Social Media Marketing

    via Lithium.com | Most marketers claim measurement is paramount, top of mind, a key priority—yet they end up giving themselves a C+ at best in their ability to pull it off. 42% of marketers say they are very concerned about demonstrating the value of social media to executive management—35.2% say improving social media measurement is …

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  • Sitting-and-reflecting

    37 Things You’d Regret Not Doing Today

    by Mike Spohr | shared from BuzzFeed | 1. Not traveling when you had the chance. Traveling becomes infinitely harder the older you get, especially if you have a family and need to pay the way for three-plus people instead of just yourself. 2. Not learning another language. You’ll kick yourself when you realize you …

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