Neil Helson, Negosentro | Well, 2017 was definitely a fantastic year for email marketing!! Moreover, according to the Radicati Group, it was estimated that 3.7 billion people used email throughout the world during this year. And, it has been further analyzed that the percentage will definitely enhance by 3% in 2018.So, we can very well claim that email is not dead yet and it’s getting stronger and more powerful with the passage of time. Also, 2017 has proven this to everyone with the statistics of 59% of marketers choosing email to be the potential channel to generate the highest revenue.
So, it is quite a genuine fact that email will continue to dominate the digital marketing world in the future! And, we could really predict some fantastic trends of email marketing to come up in 2018. Want to know about the same?
Then, just read ahead…
Trend #1: Concept of Interactive emails
As per the type of your target audience, to make your emails fun to read could be one of the greatest ways to increase the engagement rates and reduce the bounce rates. As per Litmus’s findings, more than 27% of the marketers believe that interactive emails could make a huge impact on email marketing.
People seem to just love interacting through such emails which include image galleries, buttons. Quizzes, sliders, search bars, and so on. And, it is expected that this trend will continue with an immense buzz in 2018.
So, get ready for seeing a ton of Add to Cart buttons and Polls in the future promotional emails.
Trend #2: AI-based Email Marketing
Undeniably,AI and machine learning technologies are definitely the future! Almost all the IT companies are spending millions of dollars to incorporate AI in their existing technologies so that they can make the daily works easier. And, it is expected that this smartest technology would make an entry to Email marketing even and there will be a huge number of AI-powered tools in terms of emails in the near future. Moreover, predictive marketing practices will enter into the scenario in 2018 with the help of Artificial Intelligence.
Trend #3: List Segmentation would arise
It has been already noticed that when it comes to going for various effective email campaigns and boosting up the rates of email opening then list segmentation has proved to be something quite great. It helped various businesses to generate more than 14% of email opening rate and get 100.95% clicks from email campaigns.
But, there are still many such companies who are not yet utilizing list segmentation in their email marketing strategy. So, in 2018, the scenario is going to change and marketers will definitely create better email campaigns and do some effective retargeting while collecting more data. Of course, we can even expect to see some email opt-in forms which collect many more things other than just name and email.
Trend #4: Increased rate of plain-text emails
Nowadays, the HTML based emails prove to be extremely annoying for the users! Rather, it is the era of plain text emails now. It’s because such emails will be able to fetch an improved deliverability rate, an enhanced email opening rates, boosted up engagement rates and so on. So, if you are still not using it then turn up to the plain-text emails now!
2018 is definitely going to be the year for such kind of emails! Plain-text emails will render to be the same across all kinds of devices and seem to be more personal. It is anticipated that if the trend of this type of email goes on then generally people don’t have to open the plain text emails for just reading. Also, such emails will be far easier to format for mobile screens.
Trend #5: Email marketing coupled up with multi-channel experience
Well, until now, it is true that email marketers have been always focused on acquisition and loyalty. But, the scenario is not going to be the same for the rest of the life cycle. Things are going to change immensely in 2018! The tools and technologies would make it possible for the marketers to completely tackle the whole life cycle of customers which will be immensely based on the fact that customers always need a little bit more from the brands that they love the most.
In addition, there are many other effective trends that we can expect to come up in terms of email marketing. For example, more advanced automation technologies, intense personalization, initial level A/B split testing tools to optimize emails for maximum results and so on.
So, there’s a lot to look ahead! Hopefully, the year 2018 will be a boon for the email marketers while helping them to realize the actual power of email marketing. And, finally, let them use the same for growing their businesses like never before!
Neil Helson is the marketing manager at Blurbpoint Media, SEO and digital marketing company. He is passionate in helping small businesses and startups grow online.