Dan Parker, Negosentro | As time goes by, we keep relying on Google even more and more to find the answers to our most pressing questions. In fact, we live in a Google world as the technology is increasingly becoming a major player to how we discover different products and services.
As a result of the advancements witnessed on the internet of things, establishing an online presence is something that currently really matters to businesses with an ambition of maintaining a competitive edge. If your company would like to efficiently tell their story online, Google has a free and easy to use tool that you can leverage in managing your online presence. Unfolding are some the most conspicuous ways that the Google tool can assist your company.
Managing your information thereby standing out from your competition
Running a business can be such an uphill task regardless of how skilled you or your workers are, or the quality of goods and services you offer. There is always stiff competition everywhere, both within and without your locality. By taking a simple look at the area within which your company is established, there are definitely those two or more similar business establishments trying to attract as many customers as possible within the same pool as you.
With Google, you have a better avenue to perfectly showcasing your prospective customers what you can offer them against what your competitors have set online. You can put up your business information such as website, addresses, working hours, professional cover images, and a 360-degree panoramic view of your premises.
Interacting with your customers by rounding up their reviews and addressing their inquiries face-to-face
The Google My Business tool lets you read and respond to the reviews you get from your customers. Both the positive and negative reviews you receive from your incumbent and prospective customers are the best indicators of what needs improvements in order to catapult your company to the next level.
The most important information to escalate your business to greater heights are the reviews that you receive from your customers. With the Google Hangout feature attached to ‘my business tool’, you are in a position to connect with your customers face-to-face via video chats. This will help you understand more of what they want and the reasons behind both their positive and negative insightful reviews.
Understanding and expanding your presence, through analytics that helps you comprehend your traffic
Finally, with the Google’s business tool, you are bound to discover how many hits your pages are getting per day, see what your prospective customers are searching when they navigate your site, and where they are actually searching from, as well as establish how many people called your business directly from the phone numbers displayed in their local search results. This information gives you a better understanding of where or to what demographic location you should focus your campaign and possibly put up a branch of your company over time.