Edwin Deponte, Negosentro | It’s already 2018 and by now, you probably have heard that mobile is a big thing. Mind you, it can even be bigger than desktops (of course, not literally). With our technology getting better and smartphones getting more accessible and affordable (considering the huge competition of brands), this trend will only get bigger and bigger. And for website owners and marketers, this implies the need to get a mobile-optimized website.
In this article, we’ll explain further the significance of having an well-optimized site for mobile.
Almost everyone today has a mobile phone.
We’re now in the age where almost every person owns a mobile phone. Access to mobile phones is easier than ever. Statista claim that by 2019, the number of mobile phone users in the world is expected to pass the five billion mark. This means that the majority of people who are online are on mobile. These numbers are only going to grow.
There’s more traffic coming from mobile.
If you have a website, what you need is more traffic. Similarweb suggest that mobile now drives 56% of all traffic. This is a greater percentage of traffic read when compared to what desktops. Well, it has been that way for the recent years. Over half of the traffic on the web is via mobile. Having said that, you may can improve the experience for the majority of your audience just by optimising your website for mobile. Why can’t users simply interact with a desktop site via their phones? It’s because mobile users are different from desktop users.
Different strategy for different landing pages
Your landing page is crucial for conversion. Generating online revenue starts with landing pages. However, do you know that what works for a desktop landing page doesn’t necessarily mean it would also for a mobile landing page? Though there’s a set of principles which remains the same, mobile screens can’t handle the same style of presentation that you will find on desktops.
That being said, if you want your business to take advantage of the small yet frequent purchasing behavior of mobile users, then you need to create a landing page specifically for mobile. There are a few things you have to get included on your landing page – short headlines (preferably five-word), design to a minimum, bright button Call-to-Action (CTA) and of course, a fast page-load speed.
Google loves mobile responsiveness.
If you’re doing SEO Philippines, perhaps you already know that when it comes to rankings, Google favors websites that are mobile friendly. It keeps updating their algorithms to provide their users with the best possible experience. And sp, those sites that don’t meet their standard for mobile friendliness are likely to receive penalties. With that in mind, if you want to improve your website, then you must optimise it for mobile.
Social media referrals are on mobile.
Social media continues to grow and evolve, and its place is on mobile. A substantial majority of mobile internet access is used for social media and other social activities. Your business is likely participating in social media marketing and chances are all the incoming traffic from that social media marketing is on mobile. Not offering a good user experience can negate your marketing efforts and waste your money. Take full advantage of your marketing budget and create a seamless browsing experience for your audience.
More purchases happen on mobile.
When compared to desktop users, it is found that mobile users are likely to spend more which only means that greater sales are coming from mobile phones, too. What they make are small yet frequent purchases.
People switch devices.
Study shows that almost 90% of users switch devices throughout the whole sales process. Though one person prefers using desktop, he is likely to switch to mobile at some point. The process generally includes browsing on a mobile device at first then moving over to a desktop to complete the purchase. This is why your site needs to be able to handle everything.
Remember that having a responsive website for any device is crucial in giving your audience a better experience. In no longer than 10 seconds, you can lose them due to slow speed and navigation. Instead of your business, they’d rather go somewhere else to purchase. All that being said, it’s about time to boost your business and make it more user-friendly through getting a mobile-optimized website. We highly recommend functional web design in the Philippines with affordable and reasonable web design cost.
Edwin Deponte is a motivational writer who is also passionate about Digital Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.