Gift cards are a $127 billion industry.
Sometimes gift cards get a bad rap for being impersonal. But actually, survey results show that gift cards are at the top of most wanted gifts.
Gift cards are great for business too because 85% of gift cards are redeemed within 60 days of receiving them. And recipients often spend 34% more than the card’s face value.
But if you are a small business, you may be wondering how you can make a gift certificate easily and without a high cost.
Read on for 3 hacks to help you do just that.
- Make a Gift Certificate Online Using Adobe Spark
You don’t need graphic design skills to create gift certificates online. You can use Adobe Spark to create a gift certificate.
One of the best things about digital gift certificates is that you make it easier for shoppers. Whether they are buying a last minute gift (on the day of the birthday or Christmas day) or are unsure about sizes and preferences.
Plus, by emailing a gift certificate you make it easy for the recipient to copy and paste their unique codes from their gift cards directly into your website.
Paper gift certificates used online can be a nightmare. Manually entering in a 14-digit code can cause issues.
Recipients will wonder is that a number 1 of the letter I? The number 0 and the letter O are difficult to tell apart. And the number 5 looks a lot like a capital S.
Make sure that your system makes it easy for recipients to open their electronic gift cards.
If the email comes from your business, it could go to the recipient’s junk folder. Especially if they haven’t added you to their safe sender list. They might never see your email in the spam folder.
Instead, include the gift-giver’s email address in the form field. Recipients are very likely to recognize emails from their family and friends. These won’t usually end up forgotten in the junk folder.
- Create a Gift Certificate Page
Another great way to make buying a gift certificate simple is to have a tab on your website.
This makes it fast and simple for online shoppers. You really can’t go wrong with making a link to your gift certificate page on each page category.
And you can include it on your checkout page and shipping information page.
You know when links are broken and users get an error or “no page found” screen? You can place an image and a link to your gift cards page.
This is just one way to boost the sales of your gift certificates.
- Wholesale Plastic Gift Cards
Another option is to order wholesale plastic gift cards. You can keep these in stock in your store.
Not only do they look professional, but they also do away with needing a long numerical sequence. Just scan the gift card’s barcode to redeem and activate.
Plus, you can also print your logo, your store name or personalize your gift cards any way you want.
There you have it! 3 practical hacks you can consider when you need to make a gift certificate.
Gift certificates are good for business because there’s no chance of them being the wrong size or color.
Before you go, Check out these 20 effective ways to reduce your business costs.