How important is SEO for your small business? What can you do?

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No entrepreneurship kicks off without covering the basics. These include having an idea, giving a distinctive name to it, gathering a perfect team, and creating a website that sells your product or service. In today’s world, your website is the virtual key to your shop or outlet for your customers.

The website is your business talking to your customers and convincing them to make the purchase. However, none of this can happen if you and your team are the only ones who know about your website. What about the hundreds and thousands of people out there, who can be your potential consumers? How to bring them to your website? How to make them purchase your product or service?

These questions appear to be quite daunting for a startup. However, all the questions have one unique magic answer that solves all the problems. The answer is SEO.

The most fundamental function of SEO

The key function, for which SEO is widely known, is that it optimizes your website’s search on the search engines. As the name suggests, it brings up your website among the list of results on Google and other search engines.

With SEO, small businesses can make their presence known. It helps the new arrival to announce its presence. With SEO, newborn businesses can find their way to the top of the search engine results’ lists.

Less than 5 percent of internet users scroll by the first page and go to the second page of Google search results. Therefore, if you haven’t utilized SEO for your small business, now is the time that you start searching for an SEO company to do the task for you.

Helps build brand awareness

Landing on the first page of Google SERP (search engine results page) is a big deal. It provides you with more organic searches and clicks. It helps to boost your brand importance and exacerbates its awareness.

People talk about the first 3 Google results which pop up after a search. Also, they deem such businesses or companies as authentic and trustworthy. This helps create awareness for your brand as people start noticing and mentioning your business to others.

Excellent conversation rates

Having an SEO strategy and service for tour business also brings you increased conversion rates. Websites that are SEO users have a more developed and faster website.

Who likes a cluttered website with long paragraphs inserted here and there? Additionally, users hate websites that take up a lot of time while loading. Fast loading websites are a relief to users and are likely to bring them back.

Undoubtedly and for the same reason, SEO optimized websites have more conversion rates than the nonoptimized ones. Users having a unique and fast experience of visiting your website are more likely to trust you, make a purchase, and suggest it to a friend or acquaintance.

SEO promises increased return on investments

Whether you have an SEO company do the task for you or you do it yourself, it requires significant investments. In addition to other unavoidable investments that new small businesses require, a thought may cross your mind to drop the SEO optimization and save the investment.

However, do not listen to any such thing. SEO is the most powerful marketing tool out there, bringing you more organic clicks and better conversion rates. It brings in customers to your business, helping you get the return on your investments.

What can you do?

If you’re a newbie to the industry and have realized the importance of SEO, start with the following basic steps:

  • Keywords research

Keywords are the words or phrases that people use on the internet to search for products or services that are related to yours in any way. Have your team search for the commonly used keywords. Search and think of as many as you can. The research helps to get into the shoes of your potential consumers.

It also helps in knowing about the competition in the industry that you’re entering into. The more competition you have will mean more and more keywords and phrases.

  • Utilize keywords intelligently

Once done with the lengthy exercise of searching keywords, it is time to utilize those wisely. Help build content for the tour website that has the keywords that your potential consumers might be searching for, on the internet.

Use these keywords in the title as well as the content related to your website. Have articles written related to your product or service containing your keywords?

  • Devise ways to create backlinks to your website

Creating backlinks to your website implies routing your potential consumers from other websites and platforms to your website. It is usually very effectively done with the help of submitting your business address and information to Google my business, or Android or iOS maps.

Having your business listed in these huge online directories help people find you fast by showing your business in the local search or navigation results.

Other more creative ways of creating backlinks to your website are to initiate guest blogging. Guest blogging helps get the word around on the internet while developing your network immensely.

  • Use social media

The use of social media as a marketing platform cannot be stressed enough. According to statistics, Facebook is the leading social media platform surpassing 1 billion registered accounts by this year, followed by WhatsApp and then YouTube. One would be a fool to miss such a humongous opportunity to find such a diverse and rich potential consumer base.

Market your business and website on social media and let the consumers come to you.

Final word

There is no denying that the internet has taken over the world with numerous changes that have transformed how businesses ran. From finding a dress to searching for a local cobbler, people use the internet for all sorts of things one can imagine. If there are countless potential consumers out there on the internet for a business, one should not overlook the opportunity to grab them. Have your businesses utilize SEO and see your small business thrive.