By Mary Rae Floresca |Negosentro.com
The locally-owned Filipino brand was started by make-up enthusiasts, Antonette Stephanie Yu and Sharlene Go. Established since 2013, Enhance is now becoming a recognized brand in the Philippines. With its 14,000 Followers on Instagram and 8,000 Followers on Facebook, this make-up line truly creates a name in the beauty industry.
The owners came up with the name, Enhance because they believe that cosmetics is to “enhance” one’s beauty. They focused on specializing on make-up palettes and soft bristle brushes and brush sets that target middle-class Filipinos such as beginner make-up artists and enthusiasts. The business started as a hobby, they sold their products to their friends, families and supplied to some make-up classes and schools, eventually, they gained loyal customers all over the Philippines.
One of the proprietors of the business, Antonette Stephanie Yu is freelance professional make-up artist, she was trained at John Robert Powers Philippines and also graduated in Maquillage Professional Fort (formerly known as Makeup Forever Academy).
Enhance owners prides themselves with their wide variety of cosmetics and its affordable and competitive pricing. Their products are uniquely designed for its customers. The brand also collaborates with other markets. “We have also expanded in conducting make-up workshops. We also offer make-up workshops/lectures in companies for their personality development Programs. We help people and give an opportunity to those who are passionate, who believes in our brand and product”, Yu and Go added.
Aside from the competitive prices of their products, they ensure that their customers’ orders will always be delivered to their doorsteps in perfect condition. Enhance helped the owners to grow as a person and they are able to earn extra just by doing what they are passionate about. “We have been receiving good and personal testimonies thru messages, posted online, blogs and in their personal pages about our products and even make- up workshops. It didn’t only help us personally but it gave us the fulfillment to achieve customer satisfaction”, Yu and Go explained.
Today, Enhance Cosmetics is now accepting resellers from different cities in the Philippines, such as Cebu, Cavite, and Pampanga. Yu and Go said, “We help people and give an opportunity to those who are passionate, who believe in our brand and product. We help them earn extra income.”
There are many businesses that have flourished out of passion. To those who want to start their business by doing what they love, Enhance owners advised,” Be passionate about it. Creating your business is just like choosing and deciding in love. You have to go for your heart’s desire and do it with love, success will follow. Be creative and do things with determination.”