The Importance Of Online Presence For Small Businesses


Roger Felix, Negosentro |  In this digital age, giving your small business a robust online presence is not just a choice, it’s compulsory. But before you rush out and get a website, note that having a website with your company address and phone number is not enough to have the kind of online presence your business demands.

Having an online presence for your small business means setting up a virtual version of your small business. You don’t just need a good website; you also need to be on social media which is where most of your customers are.

Even if you don’t sell online, your customers expect to see you online. You could be losing trust and credibility if you have no online presence at this present age. There are so many benefits that come with having your small business online.

In this article, you will learn about some reasons why you should have your business online. If you are a business owner or you are planning to be, you will find this article extremely useful.

What is an Online Presence for Small Business?

For small businesses, having an online presence means having a business’s website, social media accounts, forum memberships, and being present in other places on the internet where your current customers and potential customers are more likely to be.

Why is an Online Presence Very Important for Small Business

1. Increases Your Visibility

You don’t have to keep your business in your tiny corner shop. The Internet gives you a great avenue to showcase your business to the world without any limit. Why would you keep your business limited to just people living on your street when you can show it to the entire world.

When you put your business online, it makes it easier for most people to know of your business existence, you find more customers and sell more products with minimal efforts.

2.  Establish Credibility and Trust

According to a research completed by Weebly, more than 56% of consumers said that they lack trust in businesses without a website.

In this digital age, no one will take you seriously if you don’t have a website. Having a website is so easy and so cheap nowadays. You could actually get one for less than $100. No one will believe you are serious about a business when you don’t seem interested in having a website for your business. In this digital age, most customers will look your website up even before they come to your shop for business.

3. Showcase Your Product and Services

You can show the world what you have to offer when you have an online presence. Whether it is a website, a Facebook page, or your own page on review sites such as Yelp, it offers the world an opportunity to know what you have to offer. A customer can see all your product/service with a simple click of a button. The best part is, the customer can even do this after the business hour.

4. Improves Accessibility

The great thing about having your business online is that internet never sleeps. Your business will be open 24/7 when you have a robust online presence. This means, that customers can check out your product even after business hours. You can even make sales while you are sleeping. These sales wouldn’t have been possible if you don’t have an online presence.

5. Market Your Brand

With so many people competing for the same customers, you need to market your small business as a brand. Fortunately, that’s what having a robust online presence will help you achieve. By having a website, social media, and forum presence, you can constantly interact with your customers, keep your business in front of them always, and make it easy for them to not just be able to identify with you but pick you out of thousands of competitors. The great thing about online marketing is that it gives you an opportunity to market your brand in creative and exciting ways.

6. Build Relationships with Your Customers

With social media, you can easily build great relationships with your current and potential customers. By constantly keeping your business in front of your customers and interacting with them on social media, you can easily build relationships with your customers. This makes it easier to sell to your customers and even attract more customers to your business.

7. Improves Customers Experience

With your business online, you will be able to make your customers happy and improve their experience of your business. When your customers are happy and satisfied, you can avoid bad online reviews and even get your customers referring their friends and family to your business.


As a small business owner, you have no reason not to have an online presence. Your business needs to be represented just as well online as it is in person. To create a robust online presence, you need to work with experts who can help you put your business where customers will easily find you.


(Visited 23,258 times, 1 visits today)