How to Create a Startup


Joanie Dunston, Negosentro |  Creating a startup can be one of the most exciting business experiences. It’s usually done by a very small team of people and it’s largely based on having an idea for a business that could grow quickly.

Finding investors and organizing the business structure is rarely easy and the startup needs to go through a checklist of obligations that need to be met if it wants to appear like a business that has a chance of going big.

Researching the market

Before you can apply for loans or organize a budget, you need to investigate the market that you’re trying to get into. This is a complicated procedure and you need to think about all aspects of the business you’re starting. This means that you need to investigate the potential clients and customers as well as the competitors in your field.

You want to know how your competitors treat their employees and how much it is costing them. It’s important to attract both the customers and the talented employees right away, so you can approach investors with this starting capital.


It’s important for up and coming businesses to save money wherever they can. This is most easily done using all the benefits the tax system has to offer. Before you set up a budget and organize your essential expenses, talk to a tax lawyer and find out how you can set up the business in the most efficient way in terms of getting the tax cuts that are available.

The first thing to do is decide what kind of business you plan to set up. Corporations and LLCs are taxed in different ways and this decision could protect your personal wealth if the business doesn’t turn out as you’ve planned.


Setting up the offices isn’t just about having a place to run the business from. It’s also a statement about your business and the clientele that you want to attract. The location of the business speaks volumes on its own.

Renting or using an old office in a good part of town is also a good place to start and wait to see how your business will turn out. Regardless of the location, you need to spruce up the office and make it presentable. Start by getting rid of all the stuff that the previous users left behind – junk removal in Sydney could be organized in a quick and inexpensive way. After that, you could make the office your own and add a personal touch.

The funding

Getting the funding for a new startup can be tricky. There are always a lot of competitors and banks are reluctant to take on new risks. That’s why you need to have a good business plan and start thinking about the alternative funding options as well.

The funding could be obtained via angel investors or by relying on the appeal of your product and organizing a crowdfunding campaign. What’s important is to get enough funding not just to start a business, but to run the day to day operations for a while.

Marketing efforts

It’s important to start advertising your business right away. For startups especially, you need to advertise the company on two fronts. One is dedicated to the users and clients that will be buying your products or services and the other is for the industry itself. It’s imperative to dedicate some of the resources to in-house publications and blogs because investors read them and pay attention.

Also, don’t forget that there are forms of advertising that aren’t online and that you could benefit from immensely.

Every business is unique, but these are the basic rules that you need to cover if you want your startup to catch on and grow. The main objective is to make your company self-sustainable within the first year of its existence.

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