Claire Joson, Negosentro | Creating a leaflet design is easy. Creating an effective, eye-catching leaflet design that is fit for purpose is a bit more difficult. But you don’t have to be a design expert to produce a leaflet or flyer that stands out from the crowd. Take a look at these essential steps you can follow for a design to be proud of.
- Brand Identity is Important
Creating a leaflet isn’t the same as creating art. While both need to be appealing to look at, a leaflet also has a business purpose. And behind this business purpose is brand identity. Put simply, a leaflet will fail if it is well-designed but not relevant to the marketing purposes it is designed for. Brand identity underpins effective design for a marketing purpose. Make sure you can integrate existing brand identity into the leaflet design along with a clear sense of purpose when you are planning your flyer printing and you will produce a leaflet which brings business.
- Less is More
When it comes to leaflet printing, you are not trying to put the whole world of your company onto one single sheet of paper. And you shouldn’t be attempting to add so much detail or imagery that the leaflet is difficult to read and take in. A simple, well-design leaflet with carefully chosen images and key text which is easy to read is perfect for business purposes.
- Imagery Sells
Your audience will not have a huge amount of time to read a lot of text, which is why it helps to create a leaflet that is designed around high quality imagery. Of course you need text, but as the saying goes, a picture speaks a thousand words. But make sure that the images you use are relevant and high quality. Use a good quality stock library or take your own photos.
- Core Colour Palettes Work
Colour is effective on leaflets and flyers. Stick to a limited selection of colours, called a core colour palette, to help the leaflet stand out and also ensure it fits in with existing marketing collateral.
- Fonts Must Be Relevant
Just as your images must be relevant, so too must your fonts. Each font helps to portray a certain style or message. Look closely at the fonts you use so that each one (and there shouldn’t be too many) is easy to read as well as helping put forward the overall message of the leaflet.