Ellie Singh, Negosentro |
Make a sketch
When you know exactly what exactly needs to be communicated through the logo and to whom, you can proceed with the first drafts. Most often they are made with a pencil / pen on paper. In this case, you can experiment without going into unnecessary details. High temptation to immediately move to the computer, but it is better not to do it. What did you learn to do first: use a computer, or a pencil and paper? The sketch is a much faster way to produce quality ideas, and at this stage you should not even touch Photoshop. It does not matter that it’s nagged like a chicken paw, the important thing is that it conveys your ideas as much as possible for yourself.
Creating a vector
After the outline, some designers do another one, a clean one. But in order to avoid pain and disappointment as much as possible, at this stage a very competent move is to draw a logo in a vector. Illustrator CS6 is your friend and companion. In it you will be able to draw a logo “in full growth”, without loss of quality. You can copy and paste your logo into Photoshop as a “smart object” (again, without loss of quality), if you have a need to combine it with some other elements.
Choose a font
The printing house is undoubtedly one of the key components of a good logo. There are two options: either to create your own unique font, or to make it look like the one you like. If you create a unique font, then try not to wind it hard. Leave it simple and readable. Proceed from the words that you will use: if they are unusual or long – it’s best to use simple fonts, if these words are ordinary and easy to recognize, then you can very creatively approach the issue.
Adapt existing fonts
There is no rule that the designer must create his own font. Often, it’s just about transforming an existing one. Remove, stretch or attach parts of letters can be enough to create your unique design. With experience, you begin to admire how little you need to distinguish the human eye in order to understand the written text.
Avoid fonts with “freaks”
Do not be tempted to make your logo stand out due to such fonts. Almost all of them are free and are freely available. If you want to remain a professional in the eyes of colleagues and experienced clients – avoid such fonts at all costs. Almost all “heaped” fonts are too unusual and weak, and moreover, they are used in hundreds of different cheap business projects. If you choose a font, it’s best to work with simple and classic fonts.
The name MAY be a logo
If you want to make a simple logo, it’s best to use it as a company name logo. Fonts come in different shapes and sizes and can look completely different. Elegant scripts, serifs, different angles of slope can pull the company out of the mud into princes.
Create Convenient Options
So, your logo is cool, beautiful and attractive. But only on your “super” full HD-monitor. And if you reduce your creation to 100 pixels, then what will it be? A small and illegible spot. Experiment with your logo in different sizes, if you are already working on a computer, then check how your creation looks great, and how small.
Make the logo legible
Most customers need a logo that can be enlarged, reduced and transformed in every way, depending on what it is placed on. In fact, you need something that will look equally great on both screens of mobile phones, and on newspapers or large screens. When you think that everything is ready – print it out. Print in different sizes, colours, hang these walls, put them on the floor, turn them over. Look and see until you feel nauseous until you realize that this is it.
But it’s important to understand that your logo can not only be printed, but also displayed on computer screens, mobile devices or hanging somewhere on a billboard. All this is important for you to show the customer, so that he understands that you offer him a universal logo that can be placed anywhere and on anything. Prove to the customer that he pays money for really good work.
Cut off all unnecessary
Subtraction of excess is an excellent technique that allows you to leave the most important thing. Constantly ask yourself what exactly is needed for the logo, whether there is anything superfluous. Roughly speaking, put every “spare part” in doubt. If you cannot justify some part of the logo – safely remove it. The simpler the logo, the better it works.
Make your logo promising
Most logos are used for years, so be careful and try to use more or less universal fonts and styles that should not become outdated over time. A huge number of brands, including Shell and Kellogg’s transformed their symbolism over time, but the foundation has always remained “out of time”. Some small details are just refreshing.
Ellie Singh is the well-known creative designer working with many eminent corporations on different projects. Furthermore, she has started to offer educational assistance at essay help UK for all students across the globe.