Dan Radak, Negosentro | Nowadays, it’s all about the online presence for businesses in the digital world. You can have the best product or service, but it’s meaningless if people don’t know about you. However, the online market is saturated with various businesses that are trying to make a name for themselves. That’s why it’s quite difficult for businesses to become well known and guarantee that their target audience will notice them. Still, where there’s a will, there’s a way and technology provides various strategies business can use to help people become more aware of their presence.
One such strategy that’s proven effective is branding your business and the best way to start things off is on social media platforms. The main reason is that online consumers often identify with brands on a more personal level, while social media provide the best access to a large number of people. Here are a few ways you can use branding on social media to improve public recognition.
Identify your target audience
Before you can start out with your branding strategy, you have to conduct market research and identify your target audience. The more you learn about your potential customers, the better you’ll be able to tailor your messages and develop personalized promotions. For instance, determine the demographics of your target audience, such as age, gender, location, hobbies, and even their incomes.
That will give you a better understanding of who your customers are. Furthermore, determine your customers’ preferences, needs, expectations, and purchasing decisions. This will help you understand how to communicate with your target audience and how to get them to notice you.
Pick the right social platform
There are plenty of social media platforms these days and each has its unique audience and is suited for different businesses. However, not all business can build presence on all social networks. Instead, you must choose a platform that will be the most suitable for your brand, as well as a platform where the majority of your target audience is the most active.
That way, you can be certain that your efforts won’t be in vain and that you won’t waste resources trying to communicate your messages to the wrong audience and on a wrong platform. Instead, promoting your brand on the right platforms will allow you to get noticed by the right audience and you’ll quickly get recognized as an active brand. People will show interest in what you have to offer and if your efforts are good, you’ll experience a boost in brand awareness and public recognition.
Showcase your uniqueness
Today, it’s difficult to stand out from the crowd and capture your audience’s interest before your competitors do. However, if you want public recognition on social media, you have to show your customers that your brand is unique and that it can offer something to them that other brands can’t. The best way to do that is to identify your unique selling proposition (USP) and showcase it to your customers.
A USP can be anything that differentiates your products or services from others. In order to identify your USP, you need an in-depth understanding of your customers and your competitors. For instance, the most popular brand strategy in Melbourne is discovering a unique selling proposition that helps brands stand out from the crowd and truly capture their customers’ attention. If you have difficulties discovering a USP on your own, you can always rely on assistance from agencies that will have no trouble finding one for your brand.
Engage with your audience
You can’t have recognition on social media if you’re not active on social networks. If you want people to know about your brand and recognize you as someone worthy of doing business with, you have to engage with your audience and maintain open communication with them. Communicating with your audience helps build long-lasting relationships and the better those relationships are, the wider your recognition will be.
However, you must be consistent all the time, as well as ready to answer any questions and respond to feedback, no matter if it’s positive or negative. Moreover, you must produce quality content that will educate, inform and entertain your customers. That way, your social following will grow and your audience won’t hesitate to share your content and promote your brand further through word-of-mouth recommendations.
Social media has become very business-friendly over the years. Not only do these platforms offer a way for your brand to engage with its target audience, but it also offers a place to launch your marketing campaigns and publish your content. There’s is nearly 3 billion people who use social media today and that’s why starting your branding strategy there is the best way to improve public recognition.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.