Whether you want your customers to read your blog, persuade them to take an action, or simply buy a product, you need the brand authority to make it happen. While that’s part of branding 101, today we’re going to take it further by bringing your brand to social media.
Here you will find that your brand has room to grow and flourish. I’ll show you some valuable tips on how to make this happen, and offer an infographic to give you even more insight into these platforms.
3 Ways to Build and Grow Your Brand on Social Media
Businesses have seen the value in social media for several years now. Back in 2014, 71% of surveyed businesses said they were planning on increasing their digital marketing budgets. This trend continues into today and will continue into the future.
Here are three ways to jump on that bandwagon and start growing your brand online:
1. Use Platforms That Support Your Image
There are hundreds of social media platforms. You don’t need to be on all of them. Instead, use the ones that match your audience and your brand’s image:
● Facebook is great for brand awareness (in almost any industry)
● Instagram is for brands who utilize images
● Google+ is great for reaching people in the tech industry
● Pinterest is excellent for reaching women
● LinkedIn is great for promoting business-related content
2. Post Engaging and Valuable Content
Through market research and a strong understanding of your audience, you will create content that is interesting to them. Creating a blog through on blast blog will give you a platform to create this content.
You need to pair it with things like videos and images to help it stand out. A great headline will also go a long way towards helping your content get seen and shared.
3. Consider Social Campaigns
While it is possible to gain organic reach on social media, you should also consider investing into some of the advertising options that each platforms has. Continue sharing great content and use tools like these to help spread it further.
Start Growing Your Brand on Social Media (Infographic)
Check out the infographic below to find a wealth of tactics you can use to reach more followers and better promote your content on social media.