Tony Zarate, Negosentro | In the modern world of business, it is expected that a company will engage with the impact that they are having on the environment. In fact, being environmentally friendly can actually help to draw customers towards your business. It can set you apart as an organization that cares about more than its bottom line. Not only this, but thinking about the environment can actually help to save you money. Therefore, going green is a very effective business strategy. Below are four ways for you to lower the carbon footprint of your business.
Running your business on solar energy will have a dramatic impact on the carbon footprint of your company. Instead of burning fossil fuels, you will be reliant on energy that is entirely renewable. This is a fantastic selling point for your business and should be featured on your company website and in all of your promotional resources. You can even make money by selling your excess energy back to the grid! There should be nothing holding you back from contacting a reputable solar energy company as soon as possible.
If you want to be an eco-friendly company, you will need to be mindful of your waste. Recycling is the perfect solution. Instead of sending all of your waste to landfill, why not give it the opportunity to be reused? Again, you can advertise this as a sign that your business truly cares about the environment. You can also make a little money from selling specific recyclable items such as glass and metal. You should also consider purchasing recyclable materials yourself. For instance, recycled paper is surprisingly inexpensive and it is an easy switch for your company to make.
Small changes can go a long way when it comes to saving the planet. Make sure that all of your staff are aware of your desire to go green, Make it company policy that all electronic devices are switched off at the end of the day. Consider installing electronic sensor lights, so that you don’t have to worry about them being left on unnecessarily. You could also install LED energy bulbs. They are a short term expense, but will be well worth the investment. You can start small and work your way up to bigger changes. The important thing is to consider all aspects of your business and all of the potential opportunities to make a difference.
Employ an environmental coordinator
In order to stay on top of your business’s carbon footprint, why not hire an environmental coordinator? This member of staff could dedicate their efforts towards finding all of the best ways to help your company become more environmentally friendly, improve its brand, and lower its costs. If you can’t afford to hire a new worker, you could always train an existing employee. Try to find someone who is genuinely passionate about the topic of global warming. This will be the perfect way to ensure that they are doing everything in their power to make positive changes.