Joanna Marie, Negosentro | It seems like everyday there’s a new app, social platform, or must-have tool that marketers need to do their job. Yes, widgets and plugins may come and go, but email marketing remains a staple in digital communication.
Although email is a tried-and-true way to connect with new customers and retain existing ones, it can still be difficult to keep up with changing trends.
Campaign Monitor has compiled a list of 24 statistics that you need to know to help marketers understand what’s ahead, These statistics show us what subscribers want and what brands can do to meet expectations.
The statistics explore four vital areas of email marketing:
Today’s consumer expects a personalized touch. They want relevant content that’s interesting and timely. To meet such demands, brands use personalization tools to do things like add a subscriber’s first name to a subject line, change images based on a subscriber’s location, or suggest products based on past purchases.
Email automation gives marketers the ability to send emails without being tied to their laptop 24/7. Marketers can schedule emails to send on a specific day and time, and create triggers that send emails based on a subscriber’s action. For instance, when a subscriber joins your email list it serves as a trigger for a premade welcome email.
Automation helps marketers personalize messages without manually touching dozens of emails. It’s a real time saver, and as you’ll see by the statistics below it’s a real moneymaker too.
Marketing budgets are tight, so every company wants to stretch its budget as far as possible.
Marketers have more channels than ever to manage, and often have fewer resources to allocate to each.
Time and money might be tight, but when you examine the return on investment for email marketing, you’ll be pleased with the results. You’ll notice that one of the statistics below shows email marketing brings in $44 for every $1 spent. (Not bad, right?)
How far do you go without your smartphone? Not far, right? If it seems like everyone has a smartphone these days it’s because an estimated 4.93 billion people have one, according to Statista.
They’ve become a part of everyday life. Consumers are using their mobile device to do a variety of things, including checking their email.
Since a growing number of people are using a mobile device to access their inbox, brands have to create and send mobile-friendly messages. Failure to cater to mobile users means you’ll likely lose subscribers.
To better understand how the future of email marketing is shaping up, take a look at the infographic that shows 24 email marketing stats everyone should know. The data-backed information below not only shows the value of email marketing, but also provides some sound direction for campaign creators to follow this year.