Legal marketing companies help law firms in many ways. Keep reading for why your law firm should be working with a legal marketing company.
There are currently more than 450,000 law firms throughout the United States. How can you make your firm stand out from your competition?
One of the keys to making sure your law firm is successful is to invest in a great marketing plan.
If you’re not a marketing guru, you may need to hire a marketing company.
When you start looking for a marketing company to help you grow your law firm, it’s best to work with one that specializes in legal marketing.
Read on to learn more about the benefits of working with a legal marketing company instead of a general marketing professional.
It might not seem like hiring a legal marketing company is a good option if you want to save money.
In reality, though, it’s much cheaper to outsource marketing than it is to hire an in-house marketing professional.
When you hire an in-house professional, you have to worry about paying a salary and benefits. When you work with an agency, you just have to pay a flat fee for the services you need.
Work with Trained Professionals
When you hire a legal marketing company, you get to put your firm’s marketing practices in the hands of trained professionals.
This allows you to avoid having to spend a lot of money and time training a new team member.
These professionals also have lots of experience in legal marketing and know how to help you bring in more clients.
You can click for more examples here of the work that legal marketing professionals can do for your firm.
After you hire a legal marketing company, you won’t have to worry about everyday marketing issues.
As a result, you’ll have more time to spend focusing on other aspects of running your firm.
This means you’ll be more productive and will be able to get more done while spending less time at the office. What could be better?
Keep Up with Trends
It’s the job of legal marketing professionals to keep up with the latest marketing trends.
When you place your law firm’s marketing practice in their hands, you don’t have to worry about doing marketing research and staying on top of these trends.
Instead, you can rest easy knowing that your marketing efforts are relevant and that you’re doing what’s best and most effective for your firm.
Access New Technology
In addition to keeping up with the latest market trends, legal marketing professionals also have access to the latest marketing technology.
They have programs available that will help you measure the success of your marketing campaigns and reach a wider audience no matter what kind of marketing tools you’re using.
See Better Results
The combination of better technology, better knowledge of marketing trends, and industry-specific experience will allow you to see greater results from your law firm’s marketing efforts.
You’ll have greater exposure and more clients coming to your firm when you work with a legal marketing company. This exposure and larger client base, in turn, will lead to higher revenues and greater earning potential.
Gain an Objective Perspective
If your firm has been around for a long time but you’re not seeing a lot of progress, it may be time to bring in an objective third-party.
Working with a legal marketing company can help you take a step back and look at your firm’s marketing efforts from a different perspective.
This, in turn, can help you to make changes that will benefit your firm and ensure you’re reaching your target audience in the most effective way.
Hiring the Right Legal Marketing Company
In order to experience all the benefits that a legal marketing company has to offer, you need to make sure you’re working with the right company.
The following are some tips that will help you sort through the different companies out there and find the best one to partner with your firm:
Consider Their Focus
It’s not enough just to hire a marketing company to help you grow the audience for your law firm. You need to make sure you’re working with a company that specializes in legal marketing.
Not only will they know what it takes to make a law firm, specifically, stand out. They’ll also be aware of and make sure you’re in compliance with the marketing laws and regulations in your state.
Avoid Long-Term Contracts
Steer clear of legal marketing companies that require you to sign a long-term contract before you work with them.
If they make you sign a long-term contract, that might be a red flag that they’re trying to lock you in and won’t deliver on their promises later.
Avoid signing any contracts that are longer than six months.
Be Wary of Unrealistic Promises
Avoid working with marketing companies that offer unrealistic promises, too.
They cannot guarantee that you’ll have a top spot on the search engine results pages, nor can they promise that they’ll help you bring in a certain number of new clients.
If they’re offering something that sounds too good to be true, it probably is.
Look for a Full-Service Company
Finally, look for a full-service legal marketing company.
They ought to be able to handle several different marketing approaches, including email marketing, SEO, social media marketing, and content marketing.
Working with a full-service company ensures that all of your marketing materials are consistent.
That way, everything will work together (billboards, online ads, social media ads, etc.) to help your firm grow and gain the recognition it deserves.
Get More Advice for Your Law Firm Today
As you can see, there are lots of perks that come with hiring a legal marketing company to help you bring in new clients to your law firm.
Do you need more help making sure your firm stands out and succeeds long term? If so, we’ve got lots of informative articles on our site.
Start by checking out this article on five ways to develop a successful law firm.
It’s a great starting point for new lawyers as well as those who are looking to grow their firm.