As a business owner, you’re culpable for the good or bad publicity you get from satisfied or dissatisfied clients. That’s the price you pay to run an enterprise. It happens to everyone in the business industry. Hopefully, you’re delivering the best customer service and fulfilling their expectations.
But when the improbable happens and you get a negative remark or complaint online there are certain things you may want to avoid. Here are some of the mistakes that most search marketing consultants make:
Focusing on Likes, Not Links
No social media strategy is complete without clear SEO goals. Remember, it isn’t the likes, shares or retweets that are going to rank you high in Google, it’s actually the links. So, you should incorporate SEO into your social media campaign. Getting proficient bloggers to create powerful links to your website is a must.
Most websites get plenty of press but forget to leverage their brand’s link authority. That’s why LondonSEO.io has become a trusted partner of so many businesses needing SEO and search marketing help.
Working Without a Power User
Power users refer to bloggers, journalists, celebrities or social media mavens with huge online followings. And they’re a secret weapon for link building.
The amplification they provide is game-changing. With one power user, you can achieve wonders. Of course, it can be a great challenge recruiting them, but once you’ve them in your hip pocket, you can readily initiate that snowball effect and start going viral. You can either pay the power user in cash or with incentives.
Working with a social media consultant who doesn’t know the meaning of this is a real blunder. Power users are an incredible online influencer and can be found on Facebook, Instagram, Reddit, Pinterest, and StumbleUpon.
Misplacing Your Content
Intermediary sites don’t really work. Well-crafted content needs a cool place where it will directly attract more links to your website not through an intermediary site. Social sites like YouTube, LinkedIn, Facebook, Twitter, and Pinterest aren’t the best hosts for your content because external links aren’t usually followed. Even third-party sites like Buzzfeed and Huffington aren’t ideal because you’re left at the mercy of the company’s editorial guidelines as well as the high number of competing links.
If you wrote a compelling listicle, for instance, you’d expect it to be published on Buzzfeed, but this isn’t always the case. Buzzfeed doesn’t give you the freedom to drop links to your website, even if you’re a paying advertiser. So, if you’re trying to establish your own link authority, consider hosting the content on your own site. Don’t misplace it!
Not Targeting the Right Audience
If your content is only targeted on potential customers, you’re honestly missing the point. The online influencers who can connect back with you from trusted, authoritative sites are equally important. They’re the ones who’ve greater authority in Google and they’ll help you leverage the most out of your marketing campaign.
Of course, relevance is still a critical factor here. So, be sure to create useful content that’ll link people to your brand. Craft remarkable content-content that’s worth spreading.
With the wrong approach, it can become extremely hard getting top rankings. So, if you really want better results, avoid the above mistakes. Leverage the power of links, target the right audience and partner with power users. This way, you’ll improve your brand’s visibility, increase sales and record better rankings.