Harris Scott, Negosentro | Even though Facebook is still the largest social media in terms of followers, platforms like Instagram, Twitter, Pinterest, YouTube, etc. have made very rapid strides and are today an integral part of the armory of online marketers to drive traffic to their websites for conversions, sales, and profits. However, it is very easy to make mistakes that can erode the impact of your social media marketing campaign. Here’s what to watch out for:
Using Cross-Platform Auto Posts
When you are present across a large number of social media platforms, it can be quite difficult to schedule your posts consistently across each network. This led to the emergence of automated software tools that let you post across all the different platforms automatically without your needing to take any special action for each. While undoubtedly, it saves greatly on time and effort, taking the automatic route of reposting the same content dilutes the overall impact.
This is because audience demographics and profiles differ from one platform to another and what may be effective on Twitter may not go down well on Instagram. Using the same creative also displays a lack of effort on your part to specifically address customers and demonstrates lack of understanding of the capabilities and features of individual platforms. Using a facility like stormlikes, you can acquire a lot of Instagram followers.
Using Third-Party Content without Permission
It can be very tempting to download videos, images memes, or other content from the Internet and post it on your social media account. However, you need to appreciate that the content is the intellectual property of others and unauthorized use may lead to severe embarrassment or even being sued for copyright infringement. Even if the financial damage is not too much, the impact on your reputation can be quite substantial. It is always better to generate your own original content and even when using user-generated content, you should have a system by which you establish your rights of use.
Not Sharing Content of Blogs on Social Media
Now that Google has begun to include social media posts in its search results, you need to use every available opportunity to share the content of your website and blog across all the social media platforms that you are active on. By doing this, you will get the opportunity of driving your social media followers back to your website so that the desired conversions can take place. By not sharing your blog contents on the social media, you are losing out on a valuable SEO opportunity that can cost you a lot.
Social media is a wonderful opportunity for online marketers to engage with their target audiences in a more informal way than that what is normally possible on a website. However, most social media platforms have limitations as far as allowing direct e-commerce transactions and at best can be used to motivate users to visit the website for the actual transactions. Making mistakes in the social media campaign can reduce the number the website traffic generation.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. He has compiled a number of case studies on how businesses have deployed services like stormlikes to increase the number of their Instagram followers.