Sarah Feldman, Negosentro | Within digital marketing strategies, creating a website is an indispensable task to ensure successful online positioning. The site serves to inform and assist customers and also a way to achieve new business opportunities. The greater the number of hits, the greater the chance of closing deals or being successful overall. Generating traffic, therefore, should be one of the first metrics to be followed in your digital marketing strategy.
If you want to see the numbers of visits increasing, here are 5 steps to generate more traffic to your site.
Recognize the interests of your audience
The first part is to understand what the interests and needs of your audience are. When a person accesses your site, what is it looking for? What is the greatest need of this person? Answering these questions will help you to define what you should handle in your content. If you have a website about business software, for example, it pays to deal with problems that are part of the reality of these customers.
Start with a website of your company
Business websites are one of the easiest and most affordable platforms for creating content because you can control and publish regularly. Websites are a critical tool in the content marketing dashboard, so it’s not surprising that 81% of B2B marketers use them. Unlike third-party channels, developing your own website implies that you will have full editorial control over the topic of content, style and direction. All this allows you to create highly relevant postings that meet your goals, whether in the form of an announcement of something new (for example: new contract), or sensational tips on how to best use your products. Regularly updating your website is not only an effective way to keep your existing audience involved, but it can also generate qualified traffic, and bring new visitors to your site.
Provide useful and relevant content
It’s not enough just to create a website and produce content that is connected to the interests of your audience. We must go further and offer a truly differentiated experience. In the case of content marketing, this comes in the form of highly original, useful and relevant posts. Instead of repeating more of it, make sure your visitor has a unique experience. Even repeated content that has been published before may receive a new focus. A highly attractive heading and relevant, quality content are part of an effective traffic increasing strategy.
Increase your reach with shareable content
Remember that content must be shareable to increase its reach. For example, Nike has a very informative and entertaining blog that provides product updates, training tips and in-depth interviews with athletes. Much of Nike’s blog content is often shared through the most popular social media platforms such as Facebook and Twitter, making it an invaluable platform to spread awareness and increase brand reach.
Blog generates value in both the short and long term
Content Marketing professionals who prioritize blogs are more likely to have an ROI (return on investment). This is because blog content, like much of the internet, lives indefinitely until you make a conscious effort and take it out of the air. Posts published for years may continue to generate leads (potential customers) for your site.
There is no limit to the amount of incoming traffic and backlinks that your blog posts can have. This is one of the biggest benefits of using blogs, and it’s what separates blog-driven content marketing from other marketing tactics and campaigns.
Make your content attractive
In addition to being interesting, it’s also worth considering the importance of your content being really attractive. As people are only a few clicks away from thousands of other information, you will need to create a quality experience. This is the case, for example, of having content divided into smaller paragraphs and sentences, with a good readability structure and easy to understand. Investing in images also makes reading more dynamic, as well as thinking about using multimedia in favor of your publications. In general, merging text with visual elements and other media works very well.
Get consistency in content production
It is no use to produce content in a sporadic way, because, in this way, the generation of traffic is also occasional. In addition, a production of irregular content prejudices its authority to readers in general and causes dissatisfaction. The result? Fewer people return to your site. Therefore, the ideal is to have and follow an editorial calendar in order to be able to offer content consistently and with quality.
Content marketing can be highly effective at generating traffic and delivering engaging experiences that drive potential customers to your site. It not only helps you generate incoming traffic, but it also helps to improve your site’s SEO. If you have not yet used any of the tactics mentioned here, think about it immediately and start building a strategy to start reaping the benefits of content marketing.
Sarah Feldman is an experienced digital marketing professional who is currently working with Digital Express, a Digital Marketing Agency in Dubai. She loves to learn and share about latest digital marketing updates and trends.