Negosentro.com | The Influence of Human Interaction and User Experience on SEO | Today search engine optimization does not depend upon keyword searches as it did in the past. One does not have to keep a list of the common keywords that web users resort to on search engines to find out answers to their queries. In 2019, webmasters have to know how audiences look for brands. Take, for instance, the popularity of Pinterest, Reddit, or Quora. Web users are using these social media platforms to get answers to their questions. These answers are in the form of human interaction and not simple keyword searches that you do on Google. One should note that in order to survive online, webmasters have to pay less attention to data and more focus on human interaction. This year authentic human interactions are increasing when it comes to search engine optimization, and focus has to be paid to value and creativity when it comes to online advertising.
User experience needs to be improved by observing what motivates them for the search
Often you might have heard about how every SEO expert focuses on the importance of good user experience during presentations. It is not just a sales pitch, as you might think. It is, in fact, an essential part of search engine optimization success, especially on Google as it describes the experience, the perception and the overall satisfaction that web users receive when they interact with a website. Note successful SEO is all about improving the user experience as the mission of it is to help users get the information and the destination they desire as fast as possible by using language that is popular as keywords. The process entails the web user typing in the keyword or keywords on the search engine. The expectations of the user are validated in the result pages, and after they click on the links that appear on those results, hopefully, they find what they seek- in short, a seamless and perfect user experience!
Positive brand experience – The goal of every site
Now, on the surface, the professional who deals with search engine optimization presumes he/she has the knowledge or preconceived notions as to what the user wants. Note this has nothing to do with what users actually feel when they conduct their searches, and the preconceived notions of the SEO expert might not always match the experience the user has. The goal is to give the web user a positive experience, but this may or may not be the case with each experience the user has online.
So, how does positive user experience come?
The core of positive user experience online is the users, and though it sounds very obvious, most webmasters and SEO professionals have forgotten this basic concept when it comes to SEO. In order to improve the overall positive user experience, one needs to focus on web analytics, focus groups, keywords research, field interviews, usability tests, etc. to know more about the behavior of users on search engines. Professionals are using the old ways of banking on web analytics and keyword research tools to determine how web users are conducting searches online. Only a very reliable and good DentalSEO company will analyze user behavior and search intent correctly to improve user experience online. If one is not careful with keyword data, the SEO for the site can head in the wrong direction.
For instance, a keyword phrase may be popular, and a site might also rank well because of it with its long-tail alternatives; however, if web users who use this keyword are not in the targeted audience of your website, the time and the costs that you put into the optimization process of these keywords are wasted. There is a term known as a positive brand experience that most people use in SEO for the user; however, how can one get this positive brand experience if the wrong audience gets targeted with a brand?
The search result pages should be positive for the user. There are common instances where the search listings that appear after a search are not up to the expectations of the user. In some cases, they might not even match at all, leading to frustration and irritability. This irritation increases when these search results appear again in multiple searches. This irritation is not only with the website but also with the search engine that delivers the results every time the search is conducted.
Interaction is the core of the user experience
Interaction is actually the core of user experience. One should observe how visitors to a site interact with it. Are the web pages attracting users to view other pages in the site? Is the bounce rate of the site high? Do all the pages on the website need to be sticky?
The above are just some of the questions that you should determine when you wish to find out how web visitors use search engines and websites. The data that you get in web analytics guide you on how site visitors use the site, but it does not tell you what users do on them. You need to find out what motivates site visitors to use the site and how can the best returns on investments be delivered. One common mistake that webmasters do is they give more importance to the search engine guidelines and the web data analytic page to find out search behavior of the user. Often the conclusions reached are wrong, and costs along with time are wasted.
Therefore, in order to attain SEO success in 2019, more focus has to be turned to human interaction over keywords in the search engine optimization process. This can be attained by following the best SEO practices to enhance the user experience in a positive way. You need to observe how users interact with search engines over just reading search engine guidelines and studying web analytics. Only then, can search engines can serve its purpose and serve users with the sites they expect to see and the information they want to get with success!