The Best Tools and Technology to Help Increase Sales

mobile-technology, mobile-tech | The Best Tools and Technology to Help Increase Sales | To succeed in sales today, you need a lot of information, a lot of time, and you have to put in a lot of effort. Along with all this, you have to know your existing and possible customers well to ensure you are relevant at every touchpoint.

The sales reps who use the available sales technology, such as CRMs, gamification, and delivery routing software, consistently outperform those who do not. The question is – what sales tools should you use? Keep reading to learn about some of the best tools and technology available today to help make your job easier.

CRM Software

Just as the name implies, CRM, or customer relationship management software, is a system that is used for managing customer relationships. This technology can help you keep track of your current customers, enhance and grow all customer relationships, and even improve customer retention. It can even be used to automate communications and help you stay up to date with your sales and marketing efforts.

For many businesses, CRM is one of the first and most extensive investments they will make for sales technology. In fact, the adoption of CRM software has grown more than 113% since 2016, with more than 64% of sales professionals stating that they were using some type of CRM application in 2018.

Thanks to the many advancements in technology and super-competitive markets, today’s CRMs are now multi-tiered, complex systems. From offering real-time updates to the automation of repetitive tasks, the right CRM software offers an array of features that will help salespeople optimize their sales processes.

Sales Prospecting and Sales Intelligence

The term “sales intelligence” refers to an array of technology that will help salespeople find, keep track of, and understand potential and existing clients every day. This software lets salespeople conduct pointed searches for companies with a specific set of data-points, including buying signals, technographic, and firmographics. There are two essential parts of the sales intelligence market – company data and contact data.

It is important to note, though, that sales intelligence software will include much more than just vendors that provide emails, phone numbers, and other information. In fact, it is about the contextual information about these contacts, including current contracts, purchase history, digital footprints, and business objectives.

Many salespeople do not realize that the average buying process today includes around seven people. Today’s salespeople must be relevant at every touchpoint to help build a consensus amount for a bigger group of stakeholders. With the right sales intelligence software, you know who you need to talk to, what you need to discuss, and how you need to work out. All the relevant information you need to complete the sale is right in front of you when you have this conversation.

Sales Acceleration Software

This is a strategic initiative to increase sales conversions, shorten the overall sales cycle, and close more deals than ever before. With sales acceleration software, you can speed up the sales when you automate various administrative tasks and streamline your sales processes.

Keep in mind, speed is excellent, but without control during the sales process, you are destined for failure. While sales acceleration technology can help you improve effectiveness and efficiency with improved engagement, it must be used carefully. Take some time to learn the processes and ensure that the desired results are achieved.

Finding the Right Software

Finding the right software for the sales reps in your company is crucial. Take some time to keep the tips and information here in mind to ensure that you get what you need when you need it and that sales reps have the necessary tools to close the most deals possible. By doing this, you can feel confident that your sales team has the needed tools to succeed and get your sales numbers up. Being informed is the best way to make the right decision when it comes to software solutions for your sales team.

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