Karl Balino, Negosentro | The SEO industry changes very quickly and it’s important to stay ahead of the curve by implementing tactics that bring positive results to your website rankings.
While you’re focusing on on-page SEO activities, it is important that you don’t overlook off-page SEO.
Old off-page SEO activities included social bookmarking, directory submissions, and other such tactics.
These used to work well in the old days. But they don’t perform well now and it’s important to step up your off-page SEO game and follow a proper strategy.
To do that, it’s important to understand the off-page SEO factors that affect rankings.
For a long time, there was a misconception that links and social signals were the only important factors affecting rankings.
But that’s not the case now.
Yes, links are still important but social signals are not.
Well, they are important but in a very different way. There are countless case studies proving that the if there are so many social signals to a website, it’s rankings will skyrocket to the top.
But these results were short-lived as it can be seen from this case study.
So what’s happening here? Are social signals not important now?
That’s not the case.
Larry Kim came up with a research study that shows it’s not the number of social signals but the engagement.
The higher the engagement, the better you perform on Google.
It’s clear that these two factors off-page SEO. What about the other factors?
Modern-day off-page SEO can be divided into two categories:
- Brand Presence
It’s no secret that links help in ranking high on Google. Out of hundreds of link building methods, it’s good that you stick with only a few methods.
And it’s a good practice to stick with methods that can be replicated multiple times. This will help you build links easily and also scale your process.
- Brand Presence
Your overall brand presence affects how you perform on Google. If you appear as a big brand on Google, you will shine on top of the search engine.
To improve your brand presence, you should start growing your presence on different platforms.
To help you execute your off-page SEO strategy and ensure high rankings, I have designed this infographic for you.
This will help you understand different off-page SEO methods and how to implement them.
Off-Page SEO Guide – Infographic
Off-page SEO is not at all what it looked like years ago. It was so easy to build links and submit your website to directories.
Just by doing this, you would have managed to rank #1 on Google.
But the landscape has changed a lot and if you use these methods now, you’ll be hit by penalties.
Ranking on Google is getting harder each day and while everyone is betting on the same old methods and just relying on on-page SEO, it’s a good opportunity for you to totally revamp your off-page SEO strategy and implement the methods given in the infographic.
This will not only give you an edge over your competitors but also help you secure rankings on top of Google which will help you grow your business.
Karl Balino is an SEO analyst for a Philippines-based consulting firm.