Alexander Gonzales, Negosentro.com | Life can be pretty intimidating for small ecommerce stores. There are stores like Amazon and Zappos that are making money like crazy and receiving the brand recognition that you can only dream of – but how can you receive that too?
Well surely there are some ecommerce development strategies that are being used by these stores and here we would like to share with you the tips that will boost your ecommerce sales.
- Embrace Reviews
You might not consider this of any value but in e-commerce reviews are everything. If you delight a customer he might share with his friend, but if you upset a customer he will tell 10 other people. But keep in mind that every upsetting customer is your opportunity to grow. Your first reaction might be to ignore the customer but in ecommerce, this will be considered as a sin. Establish a habit of listening to the complaints of the customers and letting them know that you’re listening to them.
- Select the best payment gateway
If you can engrave this point somewhere please do so. Because money is one thing that will keep your business growing, and if you do not plan ahead on how to get money from the customers you’re doomed already. Pick out payment gateways that are safe and secured and convenient to your customers. And with that in mind go for a payment gateway that will keep your business flow going. No need to go for complex payment gateways that will slow your business and also make you frustrated which is bad for your business.
- No SEO before keyword research
There is so much of competition out there. You cannot step into the ground without sharpening your weapons. E-commerce is all about letting people know that you’re there for them. You will not appear on Google one day and people will start placing an order on your website. For this to happen you need to plan your SEO. You need to figure out the keywords that are relevant to your industry and go for those keywords.
- Built the trust
This is one thing that can either make or break your business. You need to deliver the message of trust to your customers. This can be done with the service you offer or the way your customer rep speak to your customer. Learn the art of conversation and make it a mandatory trait for all your employees. This will not only help the company to grow, but it will help the company to build trust among the employees and customers.
- The estimated delivery time
This one seems like nothing but to your customer, this matters a lot. Always put the upside of time, like put 3 days of delivery time but deliver in 2. This will delight your customer and they will share the word of mouth. The element of surprise is one of the key traits of creating a successful e-commerce store. All the big brands in the market have mastered this trait are going great with this. You too can do this by this small trait.
- Go where your audience is
Rather than bringing the audience to your business, go for where your audience is. In this way, your audience will not have to do the thinking. They need something and that something is right there in front of them. Figure out the behavior, habits, thought patterns of your audience and use that to solve the problem of your audience.
- Attend conferences
This might seem like a cliché but it is not. Networking is one of the most powerful tools you can use to drive business. This is the most autunitic way to connect with your potential customers. No strings attached. You’re connecting because you really need to give them a favor. You’re connecting with them and sharing your business goals with them, this means you are sharing your space with them. This will help them to connect with you in a better way.
To conclude it all. With so much of ecommerce in the market you need to adopt strategies that will help your ecommerce business to boost, follow these tips to get ahead of your completion.