Jerome Barry, Negosentro | Search engine optimization reward sites having good usability, rich in keywords and have excellent user engagement. The sites which practice white hat SEO techniques take the time to appear higher in the search engine result pages but once reach then sustain the positions. Thus having the best SEO services is crucial to growing any business.
Here are key points on how to improve website ranking utilizing the right SEO practices.
- High-Quality Content
When you provide useful content, then visitors find it valuable and spend more time on the site which contributes to improving the ranking. Long form content is the key to success as search engines give preference to such content which is unique and relevant. The reason is more content means more time spent on the site, low bounce rate due to internal linking optimization which improves ranking. Hire the best SEO services to optimize the content properly for the site. These all contribute the high organic traffic to the site which ultimately leads to a higher position in SERPs.
- Fast Page Loading Time
For better usability, the page load time of the site should be less than 5 seconds. People like to browse the site that loads quickly otherwise people exit and you will face the high bounce rate problems. You can optimize the site by minifying the JS and CSS scripts and reduce the image size under 100 kb. A content delivery network can also be used to load the pages in a quick time and provide a better user experience to the visitors.
- Meta Tags Optimization
Optimize the Meta tags including title, description, heading tags with the main keyword. Avoid the over stuffing of the keywords in Meta tags in order to prevent the penalties. Create compelling titles and descriptions to get the most clicks in the search engine result pages. This will increase the Click through rate or CTRs which will have the positive impact on improving the ranking of the site. You can hire the SEO services to perform this crucial task in SEO to stay ahead by outperforming the competitors.
- Keyword Research
Proper keywords research is the key to success in improving the rank of the website. As keywords are the backbone and use in almost all the SEO activities, thus seeking the help of SEO services is important. They can research the list of best and relevant keywords using their skilled research techniques. This will help you to optimize the site properly with the keywords providing you the top position in the search engine result pages.
- Mobile Optimization
Mobile search is growing in numbers day by day almost competing with the desktop searches. Thus it is necessary to optimize the site for mobile devices to stay ahead in the competition. It has been observed that 55% of all searches come from the mobile. If you are not optimizing the site for mobile then you’re certainly losing the potential customers to get converted into buyers. With the mobile first indexing update, it is now mandatory to have the mobile version of the site.
Providing a greater user experience is the key to turn visitors into leads. For better usability, rectify the broken links, server errors, provide proper navigation, etc. You can rectify the broken links by using the tool Google search console, redirect the link to 301 permanent redirection and mark them as fixed. A proper navigation and hierarchy are important for the site. So, people get the required information with just a few clicks. This will help in repeated visits which will boost the website’s ranking. Make the content readable with less difficult words and easy to understand. Google considers the readability while ranking the web pages in the SERPs. Usage of proper heading tags including the main keyword will improve the ranking of the site.
- Build Quality Links
Link building is important to rank the website higher in SERPs by improving its authority. Follow the right practices and build the links naturally. You can use techniques such as guest posting, citation building, blog commenting, Quora answers, infographic submissions, etc. Link reclamation, broken link building and skyscapper are some of the new and trendy techniques. Hire the best SEO services for quality link building.
The Bottom Line
Follow the above SEO tips to improve the ranking of the website in search engine result pages and outperform your competitor in the rankings.