Henry Olivier, Negosentro | In recent years, retail sales are rapidly migrating online, creating a booming digital marketplace. Internet-based vendors aspire to tap into a huge audience of shoppers, but only some of them will come up turnips. The competition is fierce and you have some legwork to do before getting the operations off the ground. It is best to evaluate your website to the smallest detail and ramp up marketing. A period prior to the launch is decisive, so here is how to get your digital storefront right and maximize your chances of success.
Do the homework
In an overcrowded market, one has to figure out ways to stand out. The first step is to take on a comprehensive market research and see how you can speak with a distinctive voice. One of the great tactics to make the most of the online branding is to come up with a great domain name. Note that you can obtain domain lists to conduct a marketing research or crawling. Scope out the competition, browse registered domain names, and see what works. Try to find a name that is short and memorable and echoes your values and mission.
Grasp marketing tools
Your website is the cornerstone of your online presence, but there are some other supporting pillars to consider. First off, it is time to put together a marketing arsenal. Employ email newsletter, one of the most effective tools of all. Offer coupons and discounts and share valuable information. Furthermore, set up multiple social media profiles, preferably all with the same username. Produce a stream of high-quality content and engage people in conversations. Blogging is another powerful asset worth utilizing.
Brace yourself for the mobile-first market
In 2016, we witness a historic landmark. Namely, mobile devices have overthrown desktops and became the biggest source of online shopping traffic. Mobile audience is only getting bigger, which means that you have to make your website mobile-friendly. Something like this cannot be an afterthought: Figure out how to render your pages responsive to different screen sizes. Pay attention to the elements like links, fonts, social buttons, etc. Avoid using flash and oversized pop-ups that inhibit a positive user experience.
The bar has been raised in terms of customer expectations as well as SEO best practices. To drive more traffic and improve conversion rates, the website must run like clockwork, especially its key parts like landing and product pages. The layout needs to pass a “blink test” because there is only a short window of opportunity to capture and retain attention. Moreover, URLs, product keywords, list bullets, testimonials, meta descriptions, and titles have to be optimized to search engines if they are to boost your visibility.
Like a charm
Checkout, shipping, and customer service processes are paramount to your prospects in the tumultuous eCommerce market. Thus, identify and eliminate any bugs relating the checkout cart by doing test orders. Make sure that the cart summaries, multiple payment and shipping options, and editing features are included. Also, bear in mind that the majority of customers expect to see some form of web self-service. On the other hand, 40% of them like to rely on offline phone service when facing dilemmas and problems.
Tried and tested
Before jumping into a vast ocean of opportunities, you must get all your bases covered. Gear up for the big lunch and carve out a niche. Provide a stellar customer experience and get ahead of the competition right off the bat. See to it that vital customer service and purchasing processes are in place and performing as advertised. Sort out moving parts like this in the early planning stages because you do not want problems coming to haunt you later down the road.