Negosentro.com | How Your Start-Up Will Thrive With Marketing | When someone first starts a business, he or she will probably be more focused on buying inventory and hiring new employees than working on advertising or marketing. However, marketing can help to make or break new businesses. After all, if your business doesn’t get enough attention, then it won’t make enough sales, and won’t stay in business. Below are some other great reasons why using marketing can help start-up businesses.
Fare Better Against Competition
Marketing isn’t just all advertising. Doing market research is also important when it comes to learning more about your business’s competition. One of the simplest ways to learn more about your competition’s business is to do some simple Google searches or to check out their website yourself. Checking out their social media pages can also be helpful. When you do this, try to ask yourself some of the following questions.
- Are platform are they using to host their website?
- Are they using a professional website template?
- What social media website are they using?
- How many followers do they have on social media?
- How often do they post on social media?
- Do they have a blog?
- What keywords do they use on their webpages?
One way to use market research to rise above your competition is to do research on trending keywords. By doing this, you can find out what keywords your competition are. There are a few good websites that can help with this process; some are free while others require a paid subscription. One of the best free websites to use to find whether a keyword is generally trending (not just on one site but on the internet as a whole) is to type in the term on Google Trends.
Earn a Greater Online Reputation
Using marketing in a fun and favorable way can help to bolster a start-up’s online reputation. The better a business’s online reputation, the more likely customers will be to use your website or follow your website on their social media pages. In turn, the more people who use your website or follow your business on social media, the more sales your business is likely to make.
What should businesses do in their marketing so that they can improve their online reputation? For one, the overall design of the advertisement in question matters more than one might think. Advertisements need to look safe to click on. If an advertisement looks “sketchy,” then it might get looked at, but not clicked on. For advertisers, clicks are worth much more than views. For this reason, you may want to hire a graphic designer to make your advertisements for you (if you are not experienced with making successful advertisements). While this will cost more upfront, it can help to make you more money in the long run.
Draw in New Customers
By using your marketing skills well, your business should be able to draw in new customers more easily. This is one goal of marketing and advertising that hasn’t really changed, even with the advent of new technologies; that is to draw in as many new customers as possible.
When it comes to brick and mortar businesses, marketing can be used in the form of signs to display in windows. These signs can promote sales or new products. If the shop has an area to use to also display products in the window, make sure to use it! Show off your best products to make customers want to come in the shop to see more!
As mentioned earlier, hiring a graphic designer to make advertisements and keeping up with keyword and other online trends are key to marketing online. Doing both of these things well, as well as promoting sales and products on social media pages can also help to draw in more customers. So, whenever possible, use all of these tips to improve your marketing skills. These skills are especially important for start-ups to make sure that they become a success.