Negosentro | How to track conversions for your ecommerce retail store | Over the past few years, a new trend is starting to emerge – that of online conversion tools and software for CRM. In case you didn’t know, CRM stands for Customer Relationship Management and is a crucial factor for any digital company’s success. In this article, we will briefly explain how you can track the progress of your digital store and know how to help you customers have the best experience they could possibly have.
Step 1: Know your target audience
Before you start to understand the raw data that your store collects, it is important to know what kind of people you are trying to target and how your marketing campaigns are structured accordingly – you can only make sense of the data if the audience that visits you website and buys your product is relevant.
Step 2: Track conversions, and other metrics
Tools like Google search console and Goole Analytics will help you get a better understanding of your most popular pages and products, as well as the way people end up in these pages. Address each and every page with care to better understand the customer’s journey
Step 3: Reward loyal customers
After you have a better understanding of where your company is currently lacking, you can proceed to create a retail reward program to try and address the issue. By offering some form of loyalty scheme to your customers you will be able to have them purchase from your store more often, which in turn will increase your sales and make your company successful.
Step 4: Always follow-up
The relationship with your customer doesn’t end the moment of conversion (sale). In fact, in today’s modern world the process continues for a long time afterward. Thank to the perks of email marketing, companies can stay in contact with their customers for much longer, stimulating them for more purchases thanks to the perks of the loyalty program described above. A great email marketing tool to help you get started is Mailchimp or Mailerlite.
You should now have a better idea of what it takes to increase conversion rates for your retail e-commerce store. If you enjoyed this article, make sure you apply the lessons presented within and allow your store to become one of the best e-commerce solutions in the industry. To summarize, here are the most important things we looked at:
- Start by understanding your audience
- Try to tack as many metrics as you possibly can with the help of Google tools
- Introduce reward programs afterward
- Follow-up even after the point of conversion.
We hope you learned a lot from this article. As always, feel free to reach out if any questions remain and let us assist you towards a more successful journey of business development!