If you want to start a successful podcast, it’s going to take more than a wish. It takes hard work. But it also requires that you have a solid strategy behind it with good marketing techniques. That way, you aren’t just talking into your mic for no reason. Instead, you can build a machine that brings you profit day in and day out. Therefore, you can achieve your financial and other goals:
Understand Your Audience
Classic marketing will tell you don’t just create a product and hope that people will line up to download or buy it. If you do, you might just be living in an internet ghost town. That’s going to make it hard to make your podcast profitable. After all, what advertisers are going to want to sign up for something that no one will be watching or listening to? It also limits your ability to sell information products or services directly to your audience on the backend.
So you want to start with the end in mind when you approach your podcast. Answer the question of who will be listening to it first and foremost. Is it going to be young men interested in fitness? Or perhaps music junkies looking for new songs to listen to. It could be new mothers that want tips on raising their babies. Anything that you have a passion or interest for probably has an audience.
Get Your Funnel in Place
Once you know who your audience is, it’s time to set up your funnel. If you don’t have a funnel, then you don’t have a clear way to take someone from a prospect to a customer that pays you money. A marketing funnel is an important factor in online success for any niche, especially podcasts.
One way to construct your funnel is to send people to a high quality webinar landing page off of your podcast. Once they are listening to your webinar, you can pitch them on a variety of products and services. Not everyone will buy. However, the few that do could be enough to pay your bills for months.
Knowing the AIDA
Your funnel should always adhere to the fundamentals of marketing. These can be encapsulated in four parts. Attention, Interest, Desire, and Action. While they might sound obvious at first, it helps to break them down so you don’t get the different parts confused.
Attention is just getting them to notice your podcast in the first place. If you have the best content in the world but no one knows about it, it isn’t going to help you much. You can do this by offering something unique that other people in your market are not. For instance, you might have a new process for uncovering how to make a business work from home. This would appeal to entrepreneurs. It is a very specific thing that will get attention from that market and repel others.
Secondly, you need ways to engage their interest. Once you have hooked them with interesting details, it’s time to offer testimonials or real facts. This will earn the right to their attention. Think of something that people would want to tune in for long term.
Finishing it With Action
Of course, you must get action. But that is why it is crucial to build desire. Use emotion and paint pictures in the minds of your listeners. Then, when you ask them to subscribe, download, or buy, they will. Then, you’re well on your way to more profits.
When it comes to growing a podcast, it can be overwhelming. However, it doesn’t need to be. With the right strategy, you can grow your podcast faster than you ever thought possible. That way, instead of wishing you had a profitable platform to express yourself, you can make it a reality. So don’t waste any time making money with your mic. Use the tips above and start thriving like thousands of others online.