How To Sell On Shopify: A Beginner’s Guide

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NegosentroHow To Sell On Shopify: A Beginner’s Guide | Shopify is an increasingly popular way for emerging entrepreneurs and small business owners to set up their own eCommerce store. By providing you with the tools that you need to set up a digital shop, Shopify has made the process easy. On top of that, the pandemic has created a surge in eCommerce in many different industries. If you have always wanted to start an online business, then now is the time to learn how to sell on Shopify.

However, beginners may lack a basic understanding of what Shopify is and what it will do to help them set up a business. The platform is easy to use, but it is always helpful to have some background before you get started. 

So, let’s look at some of the essential things that you need to know to sell on Shopify.

Choose Your Shopify Plan

Shopify offers several different plans that each cater to different ideas you might have in mind for your business. The basic Shopify plan provides basic tools that are perfect for someone who is just looking to try their hand at starting an online business. The more expensive plans provide additional analytical support and other tools for those who are growing or scaling their business. Depending on where you are at with your business idea, it is important to choose the right plan for your needs.

Set Up An Account

Shopify makes it intuitive to set up an account and get started with the platform. However, you will need to go through this process before you can start selling. Simply answer questions and enter the pertinent information to set up your online store.

Choose Domain Address

Shopify allows you to use a subdomain of the primary Shopify site for your online store. This option might be necessary for those who do not want to go through the trouble of setting up an independent domain name. However, it is recommended that you purchase an independent domain name for your store as soon as possible. This way, you can attract customers to your business site directly. Tools like SEO will be much more useful to you if you have an independent domain address.

Start Adding Products

Once your store is set up, it is time to start filling it with products. In the case of a digital store, these will be photographs of the products themselves. As such, it is important that you have high-quality photos of each of your goods. Having low-quality photos is a sure way to turn people off of your business regardless of the actual quality of the merchandise.

Make Sure To Market

Once your store is up and you have populated it with products, it is time to spread the word about your business. Brick and mortar retailers have the benefit of taking up physical space, which cannot be missed by people passing by, while your online store may not. This makes it even more important to use channels like social media to start marketing your business. Get an email list going so that you can send out promotional material.

Choose Payment Options

As a final point, make sure to include a variety of payment options in your Shopify store. You do not want to lose customers for neglecting to accept common methods of payment.

Start Selling On Shopify

These are the essentials that you need to know to get started on Shopify. With this information, you can set up your own online business and bring your ideas to life. With the right strategy and business plan, you can use Shopify as a key tool to grow your business and take advantage of the increasing popularity of eCommerce.