Negosentro.com | How to Rebuild Your Small Business Marketing Strategy After COVID-19 Pandemic | The COVID-19 pandemic will forever be remembered as not just one of the most severe health crises in the modern era, but a great foe to businesses and the worldwide economy, as well. Many companies in vulnerable industries like restaurants, events, tourism, and hospitality were forced to either close, cut down expenses, or lay off employees, destroying the empire of even the most stable corporations.
Unsurprisingly, small business owners felt the wrath of the pandemic, too. The devastating effects were seen in the first couple of months, and it is still causing worry for many today. The only silver lining to this is that humans are built to adapt, and this too shall pass. COVID-19 won’t be around forever, so it’s better to think of how to rebuild your business marketing strategy instead of cowering in fear.
With that, this article aims to discuss ways how you can pick up the pieces and bounce back stronger after this crisis.
- Update your business information
During the pandemic, you might have wholly transitioned your business online and closed your physical store or some branches, if any. Any changes that happened during that window should reflect your Google My Business account, website, and social media pages. You want to let your customers, both old and prospective, know where to find you and how you will be entertaining transactions in the future.
If you have not been able to transition online, then report the safety measures that you have put in place in your physical store. These are the new information people are looking for in any product or service that they are planning to buy.
You may think this is minor, but this is where users make their first impression of your business—so include all relevant information that will allow them to discover you.
- Revamp the services you offer
What changes happened in your service offerings before and during/after the pandemic?
For instance, if you are running a salon, you may now be offering fewer hair or treatment services to abide by government laws and regulations. You may also be accepting home service requests to those near your shop’s vicinity, provided that both parties wear protective gear.
Last but not least, with all the installations of safety equipment and added cost of disinfecting your shop, you may also have your charges increased per service.
Communicate this clearly with your target market. Explain that some services were shaved off from the menu, and price hikes had to happen for everyone’s safety and the sustainability of your business. This will allow you to provide your services worry-free to your customers.
- Get in touch with previous customers
If you already had a loyal follower base before the pandemic hit, they would surely appreciate getting an update on the changes to their favorite brand. This helps you get back to customers who had pending appointments with you before the pandemic struck to let them know that you are back in business.
Be mindful of your tone and messaging when reaching out. The pandemic has devastated a lot of people across the globe, and that possibly includes your consumers. Avoid being too demanding with your follow-ups, and make sure to ask them how they are doing amidst the crisis. Lastly, respect their decision if they decide not to push through with their previous booking.
- Use technology intelligently
The internet and social media are what most businesses must thank in terms of saving their company. As a small business, it is going to be more difficult to assert yourself online, especially after everyone, including your competitors, has followed suit. Be creative and think of gimmicks that will not just suit your brand, but your customers, as well.
Some examples of this could be conducting virtual events or online classes, allowing drive-through or delivery of food, accepting a limited number of clients in one room, and so on. If you have not strengthened your social media footprint, now is the time.
- Be one with your community
Many businesses are counting on other businesses for support. Now is the time to collaborate and lift each other up.
Connect with other local businesses in your area and propose running promos or contests for customers. You can also contact a local charity group to facilitate a donation drive and showcase your good deeds towards recovery efforts after the pandemic.
Despite COVID-19 wreaking havoc on companies of all sizes, SMEs still have a place in the economy through local advertising and community efforts.
The 2020 pandemic is just one of a business owner’s nightmares come to life. However, it is also a prime example of events that companies should always be prepared for. If you are agile with your marketing practices and efficient in rebuilding your business strategies, you will be able to find opportunities in future challenges.