How does the old brand exchange face the challenges of the new and vigorous dark horses?

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Source: | How does the old brand exchange face the challenges of the new and vigorous dark horses? | 

Looking back on the long decade of blockchain development, 2019Y must be the most exciting year. In addition to the breaking news of the Chinese government blockchain support as the government strategy at Q4, the competition on the trading platform track is also extremely fierce. From the introduction of new mode of major trading platforms to the new front-line trading platforms, ZBG, Bibox, Kucoin, BW and other dark horse trading platforms have jumped out, and the media often spread Coinbase, Binance, Bitfinex trading platforms, such as the head position constantly hit. Although the new cutting-edge trading platforms have performed well, their strength has yet to be further accumulated and precipitated due to their short establishment time. due to the short time it has been in use. In contrast, the old trading platform (CHBTC), which has been operating smoothly for 7 years, has risen steadily, it has the highest potential to be the top exchange.

The full name of ZB is Zillion Bit, which was established in 2012 with its headquarters in Zurich and Hongkong. Currently operating in Singapore in the field of multi-business cluster including digital assets trading platforms, wallets, venture capital, research institutions. The flagship platform has been operating smoothly for 7 years, with 83 currencies (158 trading pairs), and 24H turnover of about 2.642 billion USD. Global rank on CoinGecko is No.2 and it includes 85 currencies (182 trading pairs), 24H turnover of about $ 310 million, a comprehensive trust score of 10 points (out of 10). scores a 10 on trust and is one of only 8 exchanges that has gained a full score out of a total of 400 exchanges.

(Data source:CoinGecko)

According to the September 2019 trading platforms report released by CryptoCompare research institution, the trading volume of ZB spot trading exceeded $26.9 billion, with an average daily trading volume of over $890 million, and the total number of spot trading transactions ranks No.2 in the world. On October 26, ZB’s 24-hour trading volume once reached 14.7 billion CNY, from which BTC turnover accounted for more than 50%, EOS and QC (Third stable coin 1:1 CNY) turnover ranked first in the world, and mainstream assets such as ETH, XRP, and LTC led the industry. According to the latest data from CoinMarketCap, is in the list of top exchanges by liquidity, ranked 6th by liquidity metric.

(Data source:Coinmarketcap)

At the end of June 2019, while celebrating the 6th anniversary of its establishment, ZB published the operational data of trading platform for the first time, there was information that number of registered subscribers of APP exceeded 5 million. At the end of 2019, ZB launched the quick portfolio, including Web, MacOS client, Windows PC client, H5, iOS and Android APP, the total number of users served has exceeded 10 million. The user’s IP is mainly distributed in China (54.30%), the United States (8.9%), and Australia (6.3%). More than half of the users are concentrated in China.

Years of painstaking management have brought a huge and loyal users base to ZB, and also accumulated a strong volunteer base for online marketing. According to statistics, in December 19, the WeChat index of ZB keywords was 180,000, while the Baidu index was 1464, and the relevant search content of Baidu and Google were up to 290,000 and 390 million, respectively. According to Similarweb’s data, the total monthly visitors of in the recent 6 months were up to 2.53 million. 

On mainstream social software Weibo, Twitter, and Facebook, ZB’s community is relatively ordinary compared to other platforms, such as the Telegram groups, there are more than 36,000 active users, but more than 100K active users in Wechat Group. It can be seen that ZB focuses on the selection and cultivation of accurate users.

On the trading platform track of 2019Y, not only the first tier of Coinbase, Binance, Bitfinex were in the fierce competition for a long time, but also the coming rising stars trading platforms like ZBG, BW exchange. The reason that can still keep in top tier is a series of strategies that have been optimized in time and developed in a timely manner.

This year, ZB has completely updated the VIP system. VIP status can be obtained through two methods: “Direct ZB Token Purchase” and “Locked ZB Token”. VIPs can enjoy transaction rates as low as 0.03 and priority participation in activities on the website. For this purpose, ZB has specially opened an activity trading area, which is specially used for trading competitions, free handling fees, up half price rush purchases and other preferential digital asset transactions.

In March 2019, the VSYS Launchpad in was a great success, with the highest ROI more than 1170%, but globally similar IEO activities entered a declining period in the second half of the year. The effects of all parties in the market are unsatisfactory, so ZB launched new feature named “ZB UP” as a new LaunchPad upgrade brand, which is continued to be positioned as a half-price snap-in channel for high-quality digital assets. In August, the first phase of UP, the world’s first LVN issued by Australian food and beverage payment platform LivenPay, was officially launched, providing a total of one million US dollars of LVN open half-price subscription. Finally, the entire purchase quota was completed within 4 hours, and the purchase quota exceeded 200%. LaunchPad’s brand upgrade once again has attracted the attention of investors.

In addition to the development of external markets, ZB’s ecological construction has also been frequently promoted. The highest increase of ZB Token price in 2019 is more than 200%. At present, ZB Token total market value is about $150 million, ranking 38th on CoinMarketCap. ZB announced a total of more than 90 million ZB Tokens were recalled in the third quarter, and one billion were burned from the user protection fund at one time. The value was stabilized through a series of aggressive deflation policies, while the VIP was purchased directly on the site, supported to vote for listing, paying market maker service fees, deducting 50% off transaction fees, subscribing to the UP quota and other means allow ZB token to penetrate every aspect of the platform ecosystem.

In addition to the trading platform, ZB is also actively exploring ecological diversification, and has successively set up ZB labs dedicated to serving early and medium-term blockchain projects and entrepreneurial teams, ZB capital dedicated to investing in blockchain projects, ZB Research Institute responsible for theoretical research and industry trend judgment, assisting in investment decision-making and listing process. ZB Nexus, which is committed to building an integrated blockchain research system and a top industrial think tank, supports independent blockchain projects in the upstream and downstream of the industrial chain from capital, technology, talent and other aspects, providing leadership and a more stable environment for the development of blockchain.

From the events held by ZB in 2019, it can be seen that ZB’s global strategic layout is accelerating. In addition to the “encrypted finance consensus” meeting jointly held by NovaClub and FINWEX in Shanghai, ZB has successively held meetups in Sao Paulo (Brazil), Bangkok (Thailand), New York (USA) and other regions. On October 29, the top crypto journey in Europe led by Aurora, vice president of the ZB group, was officially launched, visiting financial powers such as Germany and Switzerland to learn more about the future of the crypto economy.

ZB actively promotes international influence and promotes the development of ecological globalization, and results have been recognized by various parties in the industry. At the 6th Finwise global Summit in Macao on September 21st, ZB (China Domain Name won the Outstanding Digital Asset Management Platform Award. On December 27, at the “Creating with the Times” awards ceremony hosted by Jinse Finance, ZB Group won the “2019 Top 100 Blockchain Enterprises” award issued by Jinse Finance. There are Coinbase, Binance and Bitfinex in the front, and new black horse in the back. ZB, which seems to survive through cracks, has not regarded the trading platform in the Chinese speaking area as a competitor for a long time. Instead, it has been growing steadily. Today’s new ZB product form directly integrates IM community and transactions. Through instant messaging chat, group, point red envelope, and one-on-one chat service for customer service similar to WeChat, it greatly increases user viscosity and promotes user transactions. Become the veritable Chinese retail district’s largest distribution center.

As a long-term stable trading platform, ZB has unique advantages in terms of products, experience, resources, word of mouth, and influence. In the face of unpredictable markets, ZB will also adjust its strategy in a quick, responsive manner and introduce new features to ensure the vitality and competitiveness of the platform.