Generally speaking, cloud computing or cloud technology is the provision of software as a service via the internet in ways that can scale to meet the individual needs of many customers. Since the late 1990s when Salesforce became the first major provider of cloud-based applications to the corporate world, the cloud has assumed an increasing role in the business world.
Although cloud-based applications have become ubiquitous and can now fill practically every conceivable role within the firm, businesses have particularly grown enamored with e-commerce software. This type of product gives companies of every size the power to provide secure, easy-to-use online stores that provide an outstanding customer experience. Here’s why.
Thanks to the cloud, e-commerce businesses can adjust the capacity and cost of their store to meet demand. For example, when sales surge, companies can easily add user licenses and features to their service plan. Similarly, as businesses grow, they can add the number of products their software supports.
On the other hand, by using cloud-based services, companies can reduce their expenses when sales decline or during the off-season for seasonal products. So, companies can adjust the amount they pay on a month-to-month basis, helping to reduce overhead and maintain profitability throughout the year.
Thanks to the capabilities of the cloud, e-commerce software has grown beyond the simplicity of storefronts and shopping cards. Now, packages are available that are complete customer experience solutions. These software products allow businesses to differentiate their brand by across channels and with every interaction.
In addition to managing sales transactions and inventory, businesses can now manage all their customer-facing activities from a single interface. Many software products available on the market can handle everything from marketing and lead generation to sales conversions. Furthermore, many packages also include tools for customer service and support and social media.
Thanks to the cloud, businesses no longer have to worry about data loss and service outages. Cloud service providers manage large server farms with multiple redundancies that enable them to offer nearly continuous uptime. Similarly, they also have data backup systems that ensure the survivability of customer and end-user data.
Additionally, cloud e-commerce developers provide robust security that includes a variety of countermeasures to online threats. After all, since they support hundreds, if not thousands of customers. For this reason, they have enough resources to implement the type of cutting-edge technology that every business needs, but often cannot individually afford.
Modern online shoppers insist on speed. They want fast-loading pages that have buttons and other elements that respond to their actions. However, when companies operate in-house e-commerce servers, they often experience service degradation as more shoppers use the system.
Cloud technology-based e-commerce solutions have systems that automatically add computing power and other resources as demand increases. This means that, regardless of how heavily loaded they become, shoppers can always have the lightning-fast speed that they demand. As a result, online stores see fewer abandoned carts.
Some e-commerce systems help companies provide personalized customer experiences that, in the past, seemed impossible. These systems can draw from available data streams to provide personalized greetings, product recommendations and upsetting opportunities. Consequently, shoppers feel more comfortable, valued and appreciated.
In short, personalization can lead to satisfied customers which can become loyal customers. So, by using cloud technology rather than on-premises e-commerce solutions, companies can grow their customer base and reduce their overall selling costs. In other words, the cloud can dramatically improve the short and long-term profitability of an e-commerce business.
In summary, cloud technology has transformed the way people live, work and play. Specifically, in the e-commerce industry, exciting new cloud-based applications give companies and affordable way to serve local and global marketplaces. Especially as the expectations and demands of customers continue to increase, the business world will increasingly turn to the cloud to for the tools they need to achieve their goals.