Guide for Startup Businesses to Adopt the Most Cost-Effective Technologies

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Negosentro.comWhile planning to start a business for the first time, there are hundreds of things to take into consideration. The job is not over once after coming up with a wonderful business idea and realizing the funds to kick-start the business, but nowadays you need to essential consider the technological needs also for a business to sustain over time.

For office space to infrastructure and business marketing, every aspect of startup business administration requires very careful consideration. How best you handle these things at the very first point will set the culture and tone of the rest of your entrepreneurial journey. Let’s share a quick reference guide for the startup business from the technology point of view.

Technology guide for startup businesses

No matter which industry and what business idea you want to work on, technology is an inevitable part of the game now. However, with plenty of options available in the market in terms of technological products and services, it may be an overwhelming task for a newbie to get hold of the best. If you are a fresher to business, then you may be probably wondering what technology could fit into your purpose at best and make your business operations easier.

To help you to navigate through the minefield of technology safely, here, we will share some useful tips.

Why is technology important for a startup?

To start with it is important to understand the relevance of technology in light of your business objectives. If implemented wisely, then the scope of technology in any business is now limitless. From speeding up the business processes to maintaining resources and enhancing teamwork, technology can even now take up business intelligence too to strategically plan your business operations towards the attainment of goals. So, technology is now synonymous to efficiency, and it is hard for any business to survive without it.

While all types of businesses can benefit from technology in some or other ways, there is no one-size-fits-all type of solution in technology to adopt. So, the technology you invest in should cater to your unique business needs. While adopting the technology, the key consideration to make is:

  • Size of the business: How many people in your organization who will use technology in everyday operations. How many of your clients and stakeholders will be connecting to you through technological platforms?
  • Nature of the business and your industry: Considering what technology can achieve for you in your unique business concept and also specific to your industry. Say, for example; an e-commerce start-up may have a core requirement of technology to receive online payments.
  • Budget: Among all other priorities of adopting business technology, the budget is the key decisive factor. There are a wide range of solutions available now, and if you have a clear understanding of your needs, it will not be difficult now to identify and adopt the most cost-effective technologies for your purpose.

Keeping these points in mind, let’s try to derive an optimized technology strategy for your business. We may start with one of the primary needs of having a good business database management system.

Business database technology

With the need to deal with a huge amount of data like the details of customers, inventory, staff data, and about everyday business operations, you may have to adopt an efficient database management tool. Spreadsheets are no longer a standard tool for businesses as it was during old times. As per suggestions, here are some considerations to make in terms of business database technologies.

  • Centralized databases: As your business is expected to grow, keeping track of the increasing volume of data could be tricky in the long run. So, it important to have strongly centralized database management systems which will help you store all your business-critical data and let you retrieve it in a customized form at any time.
  • Managing customer data: Customers are the lifeblood of any business, so it is essential for the modern-day businesses to run an effective CRM (customer relationship management) database. It can help you to track and run customer-centric activities like marketing campaigns, and customer support activates.
  • Inventory tracking: As the business grows, it may become tiresome to track your inventory. So, by implementing an inventory database system along with an electronic data interchange like barcode scanning, you can better manage your inventory.
  • Reporting: Most of the modern-day business databases also possess high-end reporting capabilities, like productive tracking or data and analyzing it to derive the anticipated market trends and customer needs.


Even if you are a sole proprietor or starting a business with a team of 25, you may require many hardware equipment to meet your business needs. In a technology environment, you may have to purchase computers, networking essentials, printers, and other connected devices, etc.

It is ideal to conduct an audit to identify your exact hardware requirements and then reach to the market to identify who can give you the best quote for it. As the competition is tight, it is very much possible that you can find many budget-friendly options to meet up with your hardware needs, but always prefer quality over price.

Communications technology

Next, to the above requirements, communication is also the key to business success. Thanks to the fast-growing technology, communication is now much quicker, easier, and more flexible. Communication technology is now into its next big leap as 5G connectivity. There are various modes of internet-based communication, which the businesses can leverage.

More important, for reaching to the customer and for marketing communications, there are different technical strategies to explore ranging from digital marketing and SEO to Social Media communication. While planning for a startup itself, it is ideal to devise a communication strategy and guidelines for your business to follow and leverage the technological advantages at best.

The reassuring fact to any new entrepreneur is that technological industry is now more focusing towards benefiting the startup businesses, unlike its previous approach to serving bigger corporates. There are many flexible solutions as technological platform-as-a-service and even infrastructure-as-a-service, which all makes adoption of technology much easier for the small business too.

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