Even though it’s hard to fathom the reason why, there are still many businesses that do not maintain an online presence. These businesses are missing out on genuine connections with potential customers and tons of profits. If you are the head of a business and are looking to build your brand, social media strategies are going to be very instrumental as you move into the digital sphere. As you’re looking to create an online brand, there are a few strategies you’ll want to take into serious consideration. Start with these tips and build upon them.
1. Use the live broadcast feature.
Whether you’re an eloquent speaker or not, the live broadcast feature is really going to help you connect with your viewers. No matter what your business is, you want to make sure that you’re consistently providing value online. If you are the owner of a car repair shop, you can use your live broadcast as an opportunity to tell your followers more about how to take better care of their vehicles. If people have questions, they can ask you those questions during the Q&A portion of the broadcast. Going live is important also because most social media platforms tend to favor people who use their platforms to create video content. Video content is something that the average social media user is desiring more of.
2. Redirect followers to a website and email list.
While social media is an amazing platform, you don’t want to solely rely on it. If you accidentally broke one of the rules and your page got shut down, you would lose all of your followers and their information. You don’t want to rely on one platform to be able to keep in touch with your base. This is why it’s important to redirect your followers to your website and an email list.
Make sure that you ask the right questions about building a website such as “what is front end web development?” and “how do I make sure my SEO content strategy is working?”
In order to get them on to your email list, make sure that you offer an opt-in incentive that will make your followers want to go to your website. For example, if you are the owner of a clothing boutique for women, consider creating an ebook that talks about different ways to dress for your body type. There are many women who would love to learn more about how to dress well for their body type and will give their personal email address in order to get that free ebook. Come up with creative strategies like that in order to consistently bring people to your email list. Once they’re on your email list, they’ll be able to get information about what’s happening in your company and what they can buy.
3. Post multiple times a day using hashtags.
If you’re on a site like Facebook or Instagram, it is imperative to post to those platforms multiple times a day. This will allow your users to see more of you. Plus, the algorithms are set up in such a way that when you post more, this increases your chances of more people seeing your content. The more eyeballs you get on your content, the better off you’ll be.
4. Cultivate the right partnerships with brands and influencers.
In addition to posting more to get more views, it’s also wise to connect with large brands and influencers that match your content. If you are the owner of a nail polish company, send your products to beauty influencers or brand ambassadors. Develop partnerships and honor what the influencers and ambassadors ask for. If they charge a certain amount per post, be sure to pay that amount because it is also serving as a form of advertising for you.
As you become consistent with these strategies, take notes of the ones that work well and the ones that don’t. If a specific strategy isn’t working after a few months, don’t be afraid to try something else. It’s all about experimentation and customization for the specific brand. Once you find a workflow that works for your company, remain consistent with it and build upon it.