Negosentro | Driving Visitors to Your Site Using Push Notifications | Getting your business message across effectively can be challenging. There’s more competition than ever, with a myriad of businesses vying for the consumer’s attention. You need to stand out or you won’t get seen at all.
There are several ways to do this, but one of the most effective is through the knowledge of what push notifications are. These are messages that pop up on your phone and alert you to something happening in real-time—they can be anything from a discount offer to an event reminder or even an emergency notification. They’re more impactful than email because they show up when people are using their phones, and they’re also more immediate than social media posts because they aren’t subject to algorithms that decide what gets seen or not seen by users.
But how can you get people to pay attention? You have to put yourself in their shoes: what would make them open a push notification? If it’s just another ad for something they don’t care about, then they won’t engage with it—and neither will anyone else. That’s why it’s important to know how consumers think…and what they want.
Pre-Opt-In opportunities
First off: there are two types of notifications: “push” and “pull.” Push notifications require users’ permission before sending them, while pull notifications don’t. So, before you can even think about what to put in your notification, you need to make sure that users will see it. That’s why opt-in rates are so important! If only a small percentage of people who could see your notification allow it through, then you’re not going to have many eyes on it.
To increase the opt-in rate for push notifications, consider offering something valuable in exchange—like an exclusive coupon or early access to a sale. This incentive makes opting in more attractive for consumers and helps ensure that those who do opt-in are highly engaged with your brand.
Strategic timing
Send time-sensitive offers at the right times of the day. Your customers don’t need more than one push notification a day—they’re busy people; they don’t want their phone buzzing every five minutes with a new alert from every single app on their phone. Keep your messages timely, relevant, and short (but sweet!).
For example, if you’re a realtor or mortgage broker, send out an offer on homes that are just coming on the market—not ones that have been sitting there for weeks already. You’ll reach your target audience when they’re looking for something new.
Use dynamic buttons to drive action
This is one of our favorite tricks—it helps us get more clicks than we would otherwise. Dynamic buttons allow you to choose from multiple options when creating a push notification, so you can direct users toward any page on your site that might interest them—like an upcoming event page or product page—or even just ask them how their day is going.
Use different options based on what you know about each user. For instance, if someone has already downloaded your app but has not signed up yet, offer them a link through which they can sign up with one tap instead of asking them to go back into your app and navigate through several menus just to get there the first time around.
Congratulations! You’ve made it to the end. You’re now equipped with knowledge of what push notifications are and with all the tools you need to start driving traffic to your website using push notifications.
Photo by Jamie Street on Unsplash
