Cross-border ecommerce is the new buzz-word, enterprises across the globe are quite excited about. In recent years, cross-border ecommerce has gained immense popularity and momentum on account of the benefits it offers.
What is Cross-border ecommerce?
Online trade between a business and end consumer (B2C) or between two businesses (B2B) from two different countries is called Cross-Border eCommerce. Manufactuers, wholesalers and distributors across the globe are making the most of cross-border ecommerce to increase their client-base and profits and also to establish themselves as a reputed brand. Here’s a list of some of the many benefits of cross-border ecommerce.
Benefits of Cross-border ecommerce
- International Expansion-
Cross-border ecommerce benefits both sellers and buyers. On one hand while sellers get to sell their products to international customers without having a brick and mortar store in those countries. It is a way to say goodbye to barriers of international trade. Cross border ecommerce allows businesses to showcase their range of products and earn trust of their target customers by providing good customer service and on time delivery.
- Increased Business Profits
Cross-border ecommerce simply translates into higher chances of selling your products. The more the reach and customers, the higher is sales and revenue. So, ambitious business owners are already getting in touch with cross-border ecommerce software solution provider companies to see an upsurge in business profits.
- Increased Brand Awareness
By reaching out to your international clients/customers via cross-border ecommerce, brand awareness increases at minimum investment. Brand awareness is the first point of validation in ecommerce and businesses are not unaware of it.
- Enhanced Business Sustainability
Increased reach, expansion, profits and brand awareness automatically results in increased business sustainability every business strives for. For emerging ecommerce businesses, cross-border ecommerce is the way to increased business sustainability.
So, while you are now aware of the benefits galore, cross-border ecommerce has in store for you, it’s also time to make few considerations before you hire an ecommerce mobile app builder or ecommerce software solutions provider for a top-notch online store.
Cross-Border ecommerce: The Numbers Game
- Cross-border ecommerce is expected to reach $1trillion by the year 2020.
- Cross-border shoppers will be about 943 million by 2020.
- Cross border B2C market will reach a whopping $994 million by 2020.
Vital Considerations for Cross-Border eCommerce
- Logistics & Delivery Timelines
Timely and safe delivery of products is the backbone of any ecommerce business. As a responsible business, you must take the accountability to deliver the desired product to your customer not only on time but safe as well. Receiving a product late or damaged is enough to drive away your customer and to tarnish your repute. You also need to consider the costing bit when it comes to logistics. The logistics service provider you choose must be reliable and must share the same business value as yours.
- Various Payment Methods
Payment methods are different in each country. People living in different countries have different payment method preferences. Visa for instance, holds the biggest market share in terms of credit card in Middle East & Africa. Over the past few years eWallets have also become quite popular. Having a variety of payment methods your customers prefer is an additional advantage to your ecommerce business. A repute online ecommerce software solution provider can help you determine which payment methods you can have on your online store.
- Regulation Compliance
Each country having its own taxes and regulations makes the entire process complicated for a business. Careful planning and expert advice can make your life easy. There are age restrictions and what products can or cannot be delivered is also an important consideration while devising a cross border ecommerce strategy.
- Understand the Local Market
Cross-border ecommerce can take your business to new heights, but is payment methods, taxes and logistics/delivery the only vital considerations? Understanding the local market of your targeted country, customs, culture and preferences/taste is also crucial to your cross-border ecommerce business. Offering cost effective products which are in line with the preferences/taste of the people living in a particular country is the ticket to a progressively growing business.
Conclusion: It is easy to conclude that Cross-border ecommerce opens plethora of new avenues to ambitious businesses and assures an expansive global footprint; however, important considerations such as taxes/regulations, logistics/delivery, availability of the preferred payment methods and understanding of the local market is extremely important. Besides, for an online store that offers a pleasant and desirable shopping experience to its customers requires to be built by a professional ecommerce software solution provider company.