Negosentro.com | 7 Tips for a Great Business Website | A few seconds after landing on your website, your visitors should be able to determine what your company stands for and what it does. Can users easily find your sales page or blog? Is your pricing layout easy to grasp? A website doesn’t only succeed if it has an attractive design or good content. It also has to be designed so it complements the content, and interacts well with your website’s functionality and user experience. Here are several areas to focus on to have a great business website.
Pause before you start brainstorming a color scheme or creating a mood board for your website. First things first! To make sure that the website will meet the needs of your customers effectively, map out your ideal client’s path from the first time they land on your website to the exact moment they “buy-in” and become a customer. Which pages will they view, what content will they focus on, and which offers make conversions? Knowing this in advance will help you outline a site that helps to nurture leads effectively. Think of each step as it goes along rather than just the final step.
Consider the message you’re trying to convey, and remove elements on your website that will detract from it. Since it’s a challenge to get perspective on your own business, the guidance of a professional firm like website design Abilene Texas can help save you valuable time and energy. Too-long content, complex animations, and stocky website photos are a few examples of distracting elements. With the short attention span of most audiences, your website needs to quickly get its main points across. Concise, clear headers, relevant photos/icons, and short, strong sections of content will convey a powerful first impression.
Clear navigation is crucial when considering your website design. It essentially serves as a map for your visitors, displaying the main places to visit. A website with a confusing or disorganized navigation interface will slow down your visitors considerably, and cause them to click away from your site. Be sure your visitors can easily find what they’re searching for.
Longer scrolling homepages are much more common now; it’s not necessary to limit your content to “above the fold.” You’ll help provide a seamless, user-friendly experience if you include 3-5 main sections that direct visitors to important areas of your site. Exactly what those sections should contain will vary, but common elements include a statement of value (possibly including a video), a service overview, features of your product, an “About” section, testimonials/case studies, and resources.
Be extremely clear about the message you’re trying to communicate to your audience as you select images. Recently there have been more accessible, high-quality resources (both paid and free) to choose from. It’s still best to select photos that are images of real people at your real workplace over generic stock photos. Investing in professional-quality photos can make a real difference here. If stock photos are a necessity, seek out some resources to help you choose wisely.
6. Call to Action
Once a visitor opens your site, the next steps to take should be clear. One of the main elements that indicate the next step a visitor should take is a call-to-action (CTA) button — or several. Using them effectively is not as simple as it seems. Often, they fail to guide visitors accurately through your website. Make sure to include CTAs that nurture visitors with intermediate steps that help them get to know, like, and trust you and your product/service; not just the main “sell” CTA at the bottom of the sales funnel.
Optimizing your site for mobile should be a primary priority. Over half of internet users browse on their smartphones. Tailoring your website to meet the needs of your visitors is a necessity. Making sure your site is mobile-friendly will also help your SEO (search engine optimization) considerably. To further enhance your website visibility, craft an SEO strategy that takes into account the search terms that your audience uses.
The form and function of your business website should work together elegantly. Try these tips to make your online presence stand out.