by Homerun Nievera, Negosentro.com | In a highly competitive world of rising businesses, online marketing is what can make or break a newly-sprung company. In this article, we offer six strategies that we believe are crucial for keeping your website and business afloat. They deal less with the look of your website, and more with the strategies that are going to ensure the return of investment and keep you on top of your website traffic on a day-to-day basis.
Know your target audience
To properly advertise and garner favors among possible new leads and customers, you first need to know exactly who you are selling to. Create a profile of who you want your average customer to be, and tailor the marketing strategies to them. But also, you will want to keep an eye on whether your customer base fluctuates. Because more often than not, our target audiences can be vastly different from who our real audiences are. By knowing who you want to cater to, you can decide whether to push pop-up ads, SEO, google AdSense, social media, and so on.
Generate great content
Advertising your website or business is one thing, and the best marketing can cause a big boom in the leads’ interests. But what will they find when they do visit the site? Will the content live up to the hype that you have built up in your ads? To avoid the dreaded disappointment and loss in leads and customers, ensure your website is filled with diverse, original and fun content. Switch up the format, add photo galleries, and update with new content often. There is nothing worse than the proverbial: “All bark and no bite”.
Social media ROI
Chances are that you advertised on platforms like Facebook, Instagram, Twitter, and so on. What you may be missing is tracking the ROI on social media, because a common belief is that it’s difficult to pinpoint. In reality, it comes do determining what your business goals are first, and then observing your metrics in relation to these goals. Here is what user activity gives insights on:
- Opt-ins and submissions – on the generating of leads
- Social sharing – on brand awareness
- Referred visitors and time spent on the site – on customer engagement
You can advertise as an affiliate or include affiliates on your website. There are three ways to go about it: full-time affiliate marketing, meaning that this is your sole source of income; part time affiliate marketing with limited exposure of other brands and services, and sideline affiliate marketing where only occasionally you will allow guest posts, and likewise, rarely create such self-promotional content yourself. But before deciding to affiliate, see how big you want to build your network, which brands you want to work with, and what currently sells.
Don’t fret about SEO
As difficult as it is to find them, trained, successful SEO specialists can pull in a lot of traffic for your business. You need someone who will focus on finding the best keyword phrases, assess quickly changing tides of the market and know how to adapt to them. As digital marketing Sidney experts on SEO emphasize, being well-versed in SEO strategies is no longer enough; it’s a cutthroat competition out there, and you will need someone experienced to handle the matters in professional way.
The final piece of advice would be to always stay informed. To always stay on top of things, know how the market “flows” and shifts. Update your software, manage your marketing strategies based on current affairs online. This includes where, when and how you are going to advertise: will you push towards more content, will you work more extensively on your network of affiliates, or if you will work on generating even more leads. The worst thing you can do is to allow to be trampled over by the fast-paced nature of online businesses.
Quality marketing deserves the same amount of dedication as other aspects of your business. If you decide to do it on your own, ensure you are informed in detail, and you’ll be able to keep up with the changing tides of traffic and customer profiles. You can also hire a small team that can help you with the vital aspects, like SEO and social media marketing, so you can focus on other important aspects. Bottom line is – information is key. Tailor your strategies to the market and the demands of the target audience.
Homerun Nievera is the publisher of Negosentro.com and WorldExecutivesDigest.com. He has interests in several tech and digital businesses as director and chief strategist.