Negosentro.com | 6 Measures You Should Use while Creating a Marketing Presentation | The job of a marketer is to create interest among the audience about a product or service. While there are several ways to develop an effective marketing strategy, there aren’t too many discussions about how one can create an impactful marketing presentation.
It is not like you can hire a freelance writer and ask them to “write my essay” and present it in front of your audience. Since your marketing strategies need to remain confidential, you need to work on the presentation alone. Good news is, you can create an effective marketing presentation if you use these following tricks –
Prepare the presentation keeping the audience in mind:
When it comes to preparing a marketing presentation, marketers generally prefer to focus on what they want to promote and the message they want to convey. What they don’t realize is that the presentation needs to be about the audience. If you want your audience to seriously consider your product or service, you need to appeal to the interest of your audience.
As individuals, we all care about our own interests. To address the self-interest of the audience, you need to use your marketing presentation to let the audience know how your product can impact them positively. Try to associate an emotional response to how the product will improve their lives. When your marketing presentation prioritizes the audience’s interest, it is more likely to succeed.
Define the audience expectations and meet them:
The marketing presentation needs to be prepared with the same intention as your marketing strategy. It is better if you define the audience expectations and then build the presentation around it. Also, having a defined audience expectation will keep your marketing efforts on track. If your presentations create certain expectations among the audiences, and later the marketing efforts fail to meet those expectations – it can cost your business a lot.
Moreover, when you choose to present your marketing presence in a webinar, you need to invite people to join the event several weeks before it is held. In some cases, the gap between sending out the invitations and hosting the webinar can cause some inconsistencies. If your invitation promised something and the presentation does not fulfil them, you are going to get some people mad.
Create quick value with the presentation:
If you want to audience to like your marketing presentation, you need to make sure that they follow the presentation properly. The best way to do that is to provide some value to the audience right at the beginning of the presentation. A lot of marketers take the linear approach, creating a classic structure. But by the time they come to the part where they speak about adding value to the audiences, a majority of the audiences loses interest in it.
Instead of highlighting your company’s achievements and history, tell them about your credibility and how your product or service can be beneficial for them. The quicker you introduce the value part in your presentation, the more you are likely to have a successful presentation. While constructing the presentation, follow the inverted pyramid structure just like they do in the newspapers, where the important details go first.
Engage the audience with a story:
Another effective way to make your marketing presentation more effective is by making the emotionally connect with the marketing message you are presenting. For that, you need to tell them a story that binds your presentation together. In simpler words, you need to share a story that makes the audience care about what you are demonstrating in the presentation.
A lot of brands use this tactic in their marketing strategies. For example, there are brands that position the product or service as the hero, resolving issues that affect the audience. You need to tell it through a story about how using your product or service is going to help them individually. You can study different storytelling cases and learn how to make an impact on the audience by telling an engaging story through your marketing presentation.
Use your slides to support your speech:
If you want your marketing presentation to succeed, you need to treat the presentation slides as a tool to support your speech, not to replace it. The human brains cannot read the words on-screen and listen to the presenter’s voice at the same time. So, use the slides only to offer supporting facts, graphs, infographics, etc., and discuss most of the points through your speech.
Most of the successful presentations use the images and other visual elements to make the presentation engaging and more interesting to the audience. However, when it comes to discussing crucial points, your oration skill is the best option to consider. So, it becomes important for you to rehearse the speech until you feel confident about its delivery.
Use the right design principles:
Lastly, you need to work on visual communication and design principles. You need to consider using visual hierarchy to order to make your presentation visually appealing. Identify the design elements you want to present and organize them in the order of importance. Moreover, you can use colour psychology to take your presentation to the next level.
As a marketer, you must be aware of the fact that specific colours can influence the choices of consumers. While the use of right colours in your presentation can help you make an impact on the audience, you should also pair them with a complementary font style to set things right. Needless to say, the more you work on such presentations, the better you get at producing an effective presentation for marketing.
As you may have realized by now, the marketing presentation is more about the audience than it is about your company. You should always focus on tying the audiences’ interest with your marketing goals if you want your marketing presentation to have an impact on the consumers. Also, you need to use your presentation elements cleverly to influence the audience in engaging with your brand.