Kelly Harris, Negosentro | When you run a business you need to ensure it is as efficient as possible; an efficient business means greater profits because you are working as well as possible and not spending money where you don’t need to. Here are some useful tips on making your business as efficient as possible to enhance your bottom line and get more out of your working life.
Look At What Isn’t Working
Before you can make any changes in order to make your business more efficient, you need to know what isn’t working. There is no point in continuing the way you have been and simply adding more ideas to the mix; you will only become overworked and overstressed (and so will your employees if you have any). It’s far better to step back and look objectively at your business to find out what systems, ideas, and marketing strategies just aren’t being productive and bringing in any business for you.
This can be a hard task – you may feel strongly that one idea or another must always be in place because it’s something you’ve always done. However, if it is not boosting your profits, then it really is not something that should be continued, no matter how pleased and proud you are of it.
Once you know what isn’t working, you can stop doing it. This will instantly make your business more efficient as you won’t be wasting time, money, and effort on doing something that reaps no reward. In its place, you can implement another strategy which, hopefully, will work for you. It’s all about trial and error, measuring the results as you go, so you know what works and what doesn’t.
Use Your Online Presence
We are living in a digital age, and people are much more content to look at what they need via a computer, smartphone or tablet than they are going out to search. It saves them time and money, plus, because the internet covers the globe, they can source goods and services from all over the world, giving them the best chance of finding what they want at the best price.
This is something that you will need to consider if you want your business to be more efficient. You will need to ensure that your online presence is a good one and that you can be reached easily and effortlessly. If your website is difficult to navigate, for example, potential customers will look elsewhere. The same is true if it is dull and uninteresting, and if your social media accounts such as Facebook and Twitter are uncared for, your business’s reputation will suffer.
Make sure your website is kept up to date with an interesting blog which can then be shared on your social media accounts, giving you much more chance of interacting with customers who are interested in what you do. When they comment or ask a question, make sure you reply to them positively.
There are so many ways that technology can make your business more efficient and it is important that you search them out and implement them where possible. There are apps that will save you time by keeping you more organized; Schedule Like a Boss is the best mapping and routing app for outside sales, for example. There are apps that will help you with your accounts and ensure that you always know exactly who has paid, how much, and when. There are even apps that can keep track of your stock or your vehicles.
Take a look at which piece of technology (or pieces of technology) will work for your business and implement them where possible.
Make Communication Easy
We’ve mentioned briefly how important it is to interact with people who comment on your blog or social media pages, but this is only one aspect of communication that you need to think about. If you want to make your business more efficient, you will also need to look into how to make communication between you and your staff members (and between themselves) easier. When communication is poor, your business will suffer.
There are a number of different ways to ensure good communication within your business. You might operate an open door policy so that everyone knows they can come and talk to you when they need to, no matter what the subject. Or you could set up an internal communication system such as Slack, where messages can easily bounce back and forth between team members and they get answers much more quickly, enabling far more productive collaborative working. This is especially useful if your team is a remote one.
As long as people can get in touch with you – and, when it comes to employees, with one another – easily, and as long as you reply in a reasonable amount of time, you will find your business runs a lot more smoothly.
Keep Morale High
The most efficient and successful businesses are going to be the ones that have the best employee morale levels. The more invested and happy someone is working somewhere, the better they will do their job, and the more they will get done. If someone doesn’t enjoy their work or doesn’t like the people, they are working with or the way a business is run, they will do the minimum required just so they can get paid and go home. This is the last thing you want in your business; it will make everything less efficient, plus anyone who is unhappy in their job is wasting their time (and yours).
Making your company a better place to be with high employee morale is better for everyone, and better for your company profits too. Although it’s not always possible to keep everyone happy all of the time, it’s good to try. Make sure you have regular away days from the office to show your staff how much you appreciate their work and ensure that you give praise where it is due. Listening to your employees is also crucial; they are the ones doing the work, so if they can see a better, more efficient way of doing things it could well be worth at least trying their idea to see what happens.