Dan Parker, Negosentro | There are a lot of ways to promote a business online. However, not all of these methods are effective in converting traffic into profit. While some advertisement tactics such as paid marketing strategies do generate traffic quickly onto your business’ website, those methods and strategies will only be considered a success if they generate profits for your business. You see, a lot of people gets deluded and attracted to the sudden increase in traffic brought about by paid marketing strategies. What they fail to notice is that only a few of these visitors actually stay or return in order to check out your business’ products and services. If you really want to promote your business and attract traffic that is relevant and is interested in your products and services, then you should definitely try organic marketing.
So, what is organic marketing?
Basically, organic marketing is the promotion or marketing of your business or website without making use of paid marketing strategies. Meaning to say, organic marketing involves no expenses in buying likes, video advertisements, and other similar online advertisement spaces. Organic marketing involves a lot of hard work and attention on your part, but hey, we all know that hard work pays off, right? With organic marketing, you may not get that sudden increase in traffic, but you will definitely get traffic that is relevant and visitors that will potentially be buyers of your products and services.
To give you examples, here are 5 proven tips on organic marketing.
- Pump up your SEO
Search engine optimization or SEO still remains as the most effective and efficient method in promoting your online presence. SEO significantly improves the visibility of your website in the top search engines such as Google and Bing. While parameters in deciding your site’s ranking regularly change, SEO still remains a very big factor in determining your site’s ranking. Thus, improve your meta tags, image tags, keyword usage, and most of all, make sure that the content on your website and your links and backlinks are all relevant and inter-related with one another.
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- Stay updated with the current trends
In the online industry, trends can quickly change. Thus, it is very important that you pay attention and be updated on the latest trends especially on the topics or people that are related with your business. Do a quick search everyday on the latest news and happenings and as much as possible, relate your advertisements to these latest trends.
- Make use of social media’s hashtags
If you aren’t into hashtags, then you definitely need to consider incorporating hashtags into your organic marketing strategies. According to studies, proper usage of hashtags on social media can improve traffic to as much 10%. So, get those hashtags ready and add them to your social media posts.
- Make use of social media
Social media sites such as Facebook, Twitter and Instagram are the most famous platforms for free advertising. Not only that, you can get to communicate and interact with your friends, followers who are your audience and potential customers. So be active on these social media sites and take advantage of their free advertising platform for your business.
- Monitor your performance regularly
Last but not the least is to always monitor your progress. Whether daily, weekly or monthly, you should always make time to analyze your progress so that you will be able to determine what methods worked and what didn’t. All of these will play a big part on your next course of action for your organic marketing plan.