Homerun Nievera, Negosentro | So, your e-commerce is all set up, your products have been uploaded, you’ve started to advertise, and you’re starting to receive a sporadic or steady stream of customers here and there. However, this isn’t enough. If you want to take your business to the next level of success, you’re going to have to learn and master the techniques involved with SEO.
With these tactics under your belt, you’ll be able to boost your e-commerce store up the ranks of the search engine results page, increasing your website traffic, the number of leads your store receives and, naturally, an increase in converted customers and sales. In need of SEO strategies that can do just that? Here are five that it’s essential that you know.
Conducting Keyword Research
If you’ve dabbled in keyword research in the past, you may have tried it at a basic level or simply dismissed it all together, however; it’s important for you to know just how important this process is. From when SEO was first implemented on the internet, the importance and techniques of keywords have changed, but it’s something you must master.
For a foundation of knowledge, your content, your product descriptions and your website copy will all need to have implemented keywords to a precise density of 2.5%. So, for every 100 words that you write, you’ll need your keyword in two locations.
Invest in Website Security
Security is an essential for any kind of website, even more so when it comes to an e-commerce business. As a company, you’ll be handling a tonne of confidential information including your customer’s names, addresses, personal information and, most importantly, their financial information.
Google knows this all too well which is why you’ll get penalised, and your SEO ranking harmed if you don’t have website security. This can be purchased directly from a security company or provided and seamlessly integrated by your hosting provider. This means your website needs to have an HTTPS format.
Invest in High-Quality Content
One of the leading factors that your website will get ranked on is the quality of your content. Easily the biggest digital marketing strategies are having a blog attached to your website, all of which need to be optimised. As a rule of thumb, blog posts should be between 500 and 1,200 words long, 2-4 sentences per paragraph and nicely divided with appropriate subheadings.
Trying to run an online store and market yourself can be time-consuming enough which is why this aspect of marketing is regularly overlooked. One way to approach this is by hiring a freelancer to work alongside your business which can be easily found on websites such as Upwork. Alternatively, you could invest in expert and highly qualified writers, such as the ones found at Big Assignments or Elite Assignment Help.
The final method for high-quality content is to purchase a complete content marketing package, similar to the ones found at Contently.
Develop an Outstanding Customer Experience
This tactic can be approached in several different ways. Firstly, it’s important to ensure that you recognise that the majority of your customer will probably be accessing your website and store while on the move via their mobile devices. This means your website and store needs to have a responsive design to give your users the best experience possible.
Likewise, you’ll need to ensure that your branding is consistent throughout your website, especially if you’re uploading content, blogs, copy and product descriptions that have all come from different and unique sources. Brand consistency is a must when it comes to converting leads into sales. All of this and more will be indexed, analysed and ranked by Google against their SEO guidelines.
Measure, Track & Optimise Your Tactics
Finally, one of the most important aspects of SEO is to monitor the performance of your strategies. This way, you’ll be able to ensure that they’re working and that your budget is being spent in the right places. If you have implemented certain paid promotions or using certain keywords and hashtags in your content and on your social media profiles, the only way to ensure they’re working properly is by analysing their performance.
No matter what platform you’re using, whether you’re referring to your website, store, blog or social media platforms, each will have a range of analytical tools or insight platforms that will allow you to effectively track these statistics, enabling you to identify loopholes to strengthen your strategies and promote your more effective techniques.
If you’re interested in taking the success of your e-commerce store to the next level, you need to invest your time and your budget in the right places. SEO is such an important part of drawing and leading customers to website, and it’s vital that you find the strategies that work for you. Make sure you take a step back now and then from day to day running of your store to ensure these are all carried out properly.
Homerun Nievera is the publisher of Negosentro.com and WorldExecutivesDigest.com. He has interests in several tech and digital businesses as director and chief strategist.