5 Key Logo Design Trends That Will Dominate in 2020

Intellectual Property Logo Design Trends That Will Dominate in 2020 Brand Awareness Strategies
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5 Key Logo Design Trends That Will Dominate in 2020 | How to make a top logo in 2020? Knowing the most important design trends is essential not only for logo designers but for their clients, too.

While developing a logo design is a process based on inspiration, creativity, and emotions, it is hardly possible to create a top design without being aware of the trends dominating the industry.

Responsive design

For one, this means logos that can be adjusted to any size. For instance, the design team may create several versions of the logo sharing the same core. Depending on the size of the emblem, lettering or smaller details may appear or disappear. The smaller the logo, the fewer details it needs. As mobile platforms are used more and more often, scalability has become an essential feature for almost any logotype. 

However, scalability is only part of responsive design. A truly responsive approach may also include, for instance, different logos for users who are signed in and out. On the whole, it means adapting the image depending on the user’s data.

Clean logos

Simplification has been one of the core logo design trends of the decade, and it is hardly possible anything is going to change in the nearest future. That is because simpler shapes are very impactful and memorable.

A perfectly clean logo is the one where each detail communicates the meaning essential for the brand. Any other details and ornamentations disappear. For instance, you may see this tendency at work on the updated Uber logo or American Express logo.

New approach to geometric logos

Typically, geometric design styles have been criticized as unfriendly, cold, and even trying to dominate. This does not mean designers have to forget about such logotypes – they just need some adjustment and creative approach. 

Quite a few famous logos of 2019 are geometric without looking cold or unapproachable. Some of the tricks making the design warmer include using vibrant colors or pairing geometric shapes with friendlier images, as well as playing with the line thickness and layers. 

Layering of graphic components

On the one hand, overlapping elements and layering contradicts the first tendency on the list. From the other, it is an essential part of quite a few other trends (geometry, meaningful color, negative space), so it is very likely it will go on in 2020. Some of the benefits multi-layered logos suggest include using a variety of meaningful details within a single logo, including pictorial emblems, geometric shapes, and wordmarks.

The problem with this approach is that the background may grow indecipherable. Moreover, additional layers typically damage the legibility of the dominant top layer.

New approach to color psychology

To begin with, the color becomes more and more meaningful. While using color psychology in logo design is not a new trend, today, it is done in a slightly different way than it used to be done. You can now often see logos where the core message is conveyed primarily with the help of the color. 

Another difference from the older approach to colors is that now the meaning of the color has become of paramount importance, while earlier designers often tended to use some colors just to attract attention.

Holes and new approach to negative space

The new logo for Google Fi, as well as the NMI, and Monome Zupload logos are some of the examples of this trend. You can feel something is missing here, and this “missing” thing is of great importance in conveying the brand’s message.