Negosentro.com | 5 Essential Strategies for Your Sales Team | Running a sales team is an incredibly important task. You are ensuring that your company receives the buyers that it needs, thus securing its future. Unfortunately, this task can also be a difficult one. You may find that your team is lacking positive results. If you’re looking for new ideas in this regard, here are five essential strategies for your sales team.
No matter how enticing your product or service is, no one will want to engage with unappealing sales people. Because of this, you need to encourage and work on amiability throughout your team. There are two different ways to express likeability in sales: through text and in-person. If your sales team works remotely, you’ll need to work on writing or saying phrases that have little chance of being interpreted incorrectly. An online message conveying a joke or sarcasm could be read as an insult. However, if your team sells in-person, you’ll also need to focus on body language. When teaching how to sell door to door, emphasize the need for certain physical attributes. For instance, work on adopting an engaged posture and expressive eyes.
Use Social Media
In the modern age, it’s no longer viable for a sales team to work solely in person. Technology must be used to keep up with competitors. One medium in particular to explore is social media. These communication platforms have become immensely popular in the last several years. Facebook alone has over two billion users that are active monthly, and social media users spend an average of about two and a half hours on the sites every day. Therefore, social media is essentially a cornucopia of potential clients. Designate part of your team, preferably younger members, to create profiles on these platforms. Be sure to post regularly in order to retain attention. You may find your company attracting buyers from around the world before long.
Talking for long periods of time can be tiresome. This is especially true nowadays, when attention spans have been generally reduced due to technological innovations. If you want your sale to be remembered positively, encourage your team to keep the pitch short. Choose each word in the script wisely. Doing so can avoid confusion or the loss of engagement. This strategy may also help your sales people to quit while ahead. A good pitch may be misremembered if it was finished with endless rambling.
This strategy is often difficult for sales teams to carry out. After all, the goal of sales is to sell your product or service. Complete honesty can seem counterproductive. However, this unconventional tactic is often appealing to buyers. It’s hard to believe someone’s claims about a product if everything said is positive. This indicates a hidden problem that’s too enormous to mention. If your sales team is honest when selling, this fear may be washed away. Now, this isn’t to say that your team should outwardly list negative things about your product. Instead, the sales people should give an earnest pitch and answer every question honestly.
Avoid Negative Comparisons
While it may be true that your sales team is competing with other companies, it’s important to avoid negative comparisons. Describing other businesses in a negative way can come off as petty and unprofessional. It may also provoke sympathy and thus business for said rival company. In order to avoid this, your team should stay focused on your organization. Instead of putting down other companies, describe how your business stands out. Tell your team to avoid naming companies during the sale. Sales people should only address this topic if the buyer brings it up. Even then, have your team stay fair in the assessment.
Sales is an undeniably tricky department. It requires a healthy mix of gregariousness, showmanship, product knowledge and improvisation. Your team needs to be ready for any eventuality during the sale, especially when looking for new buyers. Try out these strategies and stay vigilant with your sales representatives.