If you are going to get a logo for your business and want a perfect logo and build your brand than there are few things which you should keep in mind while designing your logo. First of all, you should avoid any cluttered logo designs because logo is going to represent your business so it should be perfect. Below are the few mistakes you should avoid in your logo design and few elements you should not miss in your logo.
Error # 1: Focus only on the symbol
Over the years and with a strong position in the mind of the consumer, some legendary brands have decided to remove the text of their logo to achieve greater simplicity. However, unless your brand is already well known, you should think twice.
In a new brand it is important to define the symbol, but without neglecting the other elements of the visual identity.
Element # 1: Generate a balance
It is important to take care of how all the elements coexist, especially the type of letter and the symbol so that they generate harmony instead of conflict.
In this logo, created from a template of Canva, the balance between the emblem -the F- and the name Fit Mart is sought.
Error # 2: Focus on the color as seen on the screen
When you experiment on the computer, it is very common for you to select a color palette that makes you feel comfortable.
As a result, you can “marry” with a palette that does not necessarily work for your consumer. In addition, as a rule, the colors will look different once printed because the color code of your monitor is RGB and a traditional printer prints in CMYK.
Element #2: Use color guides
The most commonly used guide is the Pantone solid color system. This palette has more than 1,100 numbered colors and was created to help designers and printers to specify and control colors for their projects.
Error # 3: Focus on a format
In today’s digitized world, we often think only about how my logo looks on the screen. That’s why we now see logos with exaggerated use of gradients and complex images. As a result, it is difficult for the brand to go beyond the boundary of the format in which it was created.
Element # 3: Think of all the applications of your logo
Most of the current brands come out of a single format. Mobile applications should think about printed logos for their press conferences or uniforms for the team. Just as traditional products or services such as a restaurant or a gym should think about how their logo looks on the internet.
Error # 4: Focus on what your friends say
It is very common to want your close circle of friends or family to participate in the process of creating your brand, seeking approval in a certain way. However, if you are not your possible consumers, your criticism may not be assertive and may generate confusion.
Element #4: Invite a small group of potential consumers
Once your logo is ready, invite a group of 5 to 10 people maximum that are part of your target market. Prepare two or maximum three versions of your printed logo and do tests. More than a focus group, it’s about getting feedback from your future consumers.
Mistake # 5: Focus on the visual
Finally, at the end of the process, you could think that the logo is everything. The reality is that it is only the tip of the iceberg in a whole system that is your brand.
Seth Godin says that a great logo does not mean anything until the brand makes it work.
Element # 5: Caring for congruence with strategy
It means that behind a logo there is always a strategic work that gives support and meaning to the visual part of your brand. When there is a strategy, a coherence is perceived in all the expressions of the brand, in all the platforms, in all the applications.
Coca-Cola is a brand recognized for its extraordinary strategy behind its visual identity.
The brands that are legendary are those that take care of these aspects and know how to maintain them.
If your visual identity is consistent at all times, you will be able to differentiate yourself from your competitors and more people will identify with your brand. This will increase the confidence and loyalty of your consumers over time.