Many small business owners make the mistake of thinking that branding is unimportant to their growth and that only big businesses should focus on turning themselves into a “brand.” Especially if you’re business is small and mainly local, you might not think it worth the time to come up with branding – but that’s not true at all. There are a number of benefits to branding which is why you should look for rapid silkscreen printing for your Calgary business in order to create branded workwear for your employees.
Where to Start
Before ordering your own custom printed workwear be sure you have a solid idea of what your company’s ‘brand’ is. A brand needs to communicate a message to your customers that is consistent throughout a number of platforms, whether you’re using signage, a website, business cards, or branded work uniforms.
Make sure that your colours, imagery, and wording, is consistent throughout. It’s also important to know who your target audience is so that your branding can be adjusted to attract the customers you want. If you’re not comfortable with creating a brand for yourself, then it’s probably best to hire a professional because branding is more important than you may even realize.
Why is Branding Important to Your Small Business?
Still not convinced that your small business needs branding? Here are some ways that branding will help your business succeed and reach new levels of growth:
Your ‘branding’ is primarily hinged on your logo which is what people will associate most with your company. Make sure that it is memorable and that it catches the essence of what your business is, that way your customers will be able to recognize you and make an association between your business and the services you offer.
When someone calls a local plumber to come over and take a look at their clogged sink, they might be a little hesitant to let some guy in an unmarked van enter their home. Branding your work vehicles and employees’ uniform an create trust between your business and your customers by a) letting them know that someone from the business they called is entering their home and b) creating a sense of legitimacy for your business. The fact of the matter is that your people will look more professional and trustworthy when wearing a uniform because it makes it seem like you are serious about your business.
Something you may not have considered is how your employees will feel about having a strong brand to stand behind. Like customers, employees can also feel like your company is less legitimate and not long-term if it lacks branding, which may increase your turnover. Branded custom printed workwear also encourages a sense of team spirit among your employees, so that’s another reason why branding works well for your business.
Don’t Underestimate Branding
It’s clear that branding has a number of benefits for small businesses – so don’t hesitate, get out there and make a name for yourself by creating a strong brand for your company.