What is Digital Marketing? | Digital marketing can be described as a multi-faceted strategy designed to attract and reach out to and establish relationships with customers on the internet through a wide variety of channels, eventually helping them make a purchase and even further purchases shortly. The outcomes that digital marketing can bring are awe-inspiring. Blogs alone can help brands generate an increase of 67 percent in leads compared to brands that do not publish. SEO has an average conversion rate of 14.6 percent, significantly superior to what 1.7 percent conversion rates traditional outbound methods provide.
Digital marketing includes the following strategies:
- Content Marketing
- Search Engine Optimization (SEO)
- Video Marketing
- Mobile Marketing
- Online Advertising
- Email Marketing
- Social Media Marketing
A digital marketing company employs various strategies, tactics, and tools online to help businesses achieve their sales and marketing goals. This makes creating and running the most successful digital marketing strategy an overwhelming task for most small-scale marketing departments and solopreneurs.
With the wide range that digital marketing has, it’s helpful to examine the most well-known types of digital marketing firms and the products they provide.
7 Types of Digital Marketing Agencies (and What They Do)
The process of selecting a digital marketing agency isn’t accessible if you don’t know the field. Certain agencies are specialized in a particular area or type of service, while others offer a variety of services. Be aware that the right choice for your company will be based on your budget and your digital marketing goals, goals, and how active you’d like to be in online marketing. Here are seven of the most commonly used kinds of digital marketing companies:
- Digital Marketing Agency
Digital marketing companies reach customers via multichannel marketing, omnichannel marketing also known as single-channel marketing. In multichannel and single-channel marketing, companies engage with customers via various channels like blogs, websites, email, social media, and many other channels. Omnichannel marketing is a type of marketing that gives seamless customer experiences across devices and channels throughout their lifespan. A digital marketing company generally doesn’t provide traditional marketing services.
- Full-Service Digital Marketing Agency
A full-service digital marketing company is usually more significant than most other agencies and offers various digital services. Companies often work with full-service digital marketing companies since they are experienced in completing specific projects companies require, for example, lead nurturing campaigns or redesigning a website. They can also provide the necessary strength in existing departmental marketing for much less expensive than creating them with new employees.
- Inbound Marketing Agency
An agency for inbound marketing provides inbound marketing strategies and strategies that are different from traditional techniques for outbound marketing. Inbound companies aim to get the business on the internet so that customers can find them, establish credibility over time, then ultimately bring in sales. Inbound strategies can deliver impressive results over time; however, they generally require a more extended period (six months to entire an entire year) before putting the leads or revenue “hockey stay” up.
- SEO Agency
Digital marketing companies focusing on SEO (search engine optimization) assist their clients’ sites and websites to get top results from searches. They’ll have experts perform the following tasks:
- Keyword research
- Website audits
- Backlink audits
- Content on blogs and websites
- Metadata evaluation (checking the validity of URLs metadata, title tags and meta descriptions, and so on.)
- Video description optimization
- Link to build
An SEO business will employ various websites and data analytics tools such as Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO companies have always been early adopters of SEO best practices and comply with Google’s ever-changing search algorithm.