What Does Effective Marketing Have to Do with Shipping?

Effective Marketing ecommerce-optimization-tips

Business owners should be using every opportunity they have to market their business. One of these opportunities is through the shipping process. Effective marketing has a lot to do with shipping, and here’s why.

Fast Shipping Times Please Customers

Customers like it when they get their items quickly or sooner than expected. An effective logistics and shipping system can help facilitate this, as is choosing the right distribution and shipping partner to work with. Offering a variety of shipment options and shipping speeds is also important. Doing so will save both you and your customers’ money as well as catering to customers with various needs. Having a generous and easy but fair return policy will help as well.

Branded Packaging is Active Marketing

Custom packaging that displays your logo and other information is a part of your brand. You only need to see how other companies have used this to great effect, such as Zappos and Amazon. Amazon is an excellent example because just about everyone recognizes their packaging and it serves to reinforce their brand. Your company can do something similar by using custom packaging. Custom packaging is also useful because boxes can be ordered in exactly the right sizes to hold your products and keep them secure during the shipping process. When customers reuse your packaging, it spreads the word about your business further.

Marketing on Company Vehicles

Driving around freightliners with your company’s info printed on the side is also a useful form of marketing. Your logo, slogan and contact information can catch the eye of any potential customer who sees one of your vehicles on the road. It’s like having a moving billboard at your disposal. Used freightliners are cheaper and more affordable for small businesses and can be refitted with relative simplicity to meet your needs. Regular company vehicles can also display this information to serve as an effective marketing tactic.

Included Documentation Can Be Valuable Marketing

In shipments, you can include advertisements for other products as well as feedback forms. These feedback forms can provide valuable information on how to improve your business and its offerings. They can also supply you with customer testimonials to post on your website to increase credibility and trust of users who are considering buying from you. You can also include information about your social media presence and newsletter to encourage customers to follow your updates or subscribe.

The shipping process has a lot to do with effective marketing and branding. Be sure to utilize its power to continuously remind people of your business and provide customers an excellent experience.

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