Bigger doesn’t necessarily mean better, especially when it comes to business. Here your small business is competing directly with big businesses that can use more lucrative strategies to win over customers. This demonstrates the importance of building a strong personal brand that lends credibility to your business. What’s even more important is your first impression, something you’ll want to use to have people see you as truly established as an “expert” in your niche. This is an opinion that your customers will start to form the minute they “meet” you, which is a brief, but very noticeable instance. It’s what helps differentiate your small business from the bigger ones. With this in mind, here are some tips that will help you create a streamlined, professional brand that your customers will want to buy products and services from.
Streamline Your Brand – Visually
Natural News Blogs says the most important factor in streamlining your small business’s brand visually is consistency. Even if you can’t afford a professional graphic designer, you still need to be consistent in the logo you use –everywhere you use it. This means always using the same font and color palette (using no more than three primary brand colors) while also keeping the logo itself simple and legible. The best way to accomplish this is by taking the “less-is-more” approach to your logo, allowing simplicity to reign supreme. This will benefit you though because it’ll make your brand more recognizable and easier for your clients to remember when they need your products or services.
Stand by Your Brand Values
Having set values is an important part of building a brand and establishing it as a legitimate force in the market. Your brand’s identity is reinforced by the value your company attempts to bring to its customers. This is why your brand’s values should reflect your company’s unique passions, principles, and views. You want your customers to see how you can add to their lives while also reinstating the standards, morals, and ethics by which your business operates daily.
Prioritize Your web Site
To compete with large, successful companies you’ll need a nice website. After all, this is the first place your potential customers will turn when they want to learn more about you, your business, and your products or services. Even as a small business you can have a website that leaves a positive impression with your audience. This should be your goal when you build your website. To avoid looking like an amateur you need to avoid things like gaudy colors, horrible imagery, poorly chosen typefaces, and confusing wording.
Prioritize Your Clients
Everywhere your customers encounter you, Inc. says you need to reflect great customer service. This is something you should consider when you hire employees and when you partner with other companies. It’s also something you should take time to occasionally assess so you can identify why things like growth spurts are happening. In doing so, you’ll probably discover a few common threads. These will help spur you to take new paths with your business. Of course, you’ll still need to trust your own intuition and your surroundings when it comes time to make changes. This is true with any business though.
Integrate new Technologies
Taking advantage of new technologies is one of the most effective ways to better establish your business. For instance, implementing a cloud-based business phone system that’s integrated with your Google apps is a great way to modernize your phone system. By replacing your old system and its hardware with new, technologically advanced software provides numerous benefits including increased accessibility, improved connectivity, better efficiency, and less money spent on IT. This is thanks to the fact this type of business phone system offers things like multi-ring features that lets incoming calls to ring through multiple lines; browser-based access to voice mail and records showing who called; and customized on hold music.
Update Your Address
The address on the back of your business cards and on your website makes a big difference too, surprisingly. People will take notice of home-based businesses. While these businesses aren’t necessarily a bad thing, this doesn’t say much for the weight of your company. You may want to consider paying for a P.O. Box address. This is a cost-effective and efficient way to establish a credible location for your company.
Explore Digital Integration
Inefficiency in digital integration will cause 25% of businesses to lose their competitive ranking this year. Entrepreneur says it’s important for you to take steps to make sure that your company isn’t one of them. One of the best ways of doing this is through digital integration. Here you’ll find that something as simple as using a mobile app instead of making a phone call can cut down on a lot of wasted time and unanswered calls. This can also lead to the creation of connections with like-minded people outside of your industry. When you develop this type of a community around your small business, exciting things start happening. Meeting new people opens your business to new ways of gaining a bigger impact in people’s lives, which will help you grow.
When your business communicates with a cloud-based phone system you improve your efficiency in numerous ways. This is because technology can automate time-consuming tasks so your employees can focus on things that require more of their “human” attention. By consistently allowing for faster, easier communication your employees can generate and share reports faster, find problems sooner, and easily collaborate with one another and your customers too. These are just a few of the reasons why digital integration is something every small business that’s concerned about being more efficient needs today.
Explore Unexpected Opportunities
Unfortunately, every business must take some risks, even if it’s in your attempt to improve your current products and services. Your willingness to explore new possibilities in this regard may result in some pleasant surprises. As such, you not only shouldn’t fear taking risks, but you also shouldn’t fear letting your employees do the same thing.
Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms.