Laura Buckler, Negosentro | Are you planning to start a marketing campaign? Well, just like you needed to have an outline when writing an essay, you’ll also need one for your marketing strategy. Before getting into anything serious, you should think about what you want to achieve and find the right way to do that. Luckily, it is now much easier to find the right tools for a campaign.
As internet is becoming the dominant media, things change not only in people’s daily lives but also in the business world. The era of internet has brought in so many new opportunities for both big and small companies. From e-commerce to social network advertising, everything has gone digital and if you want to succeed, you’ll need to do it to. Ensuring a successful online marketing campaign can be a complicated process – but it doesn’t have to. There are various tools available that will help you ease this process as much as possible, and we are going to tell you about the top five on our list.
This is a great free tool developed by Google and it’s super-useful when you know how to use it. Add it to your website in just a few simple steps and you’ll get an insight in lots of data that can be very helpful when planning a campaign. If it seems like the data you’re getting from it isn’t that useful, think again. Google Analytics will provide you with the information about your advertising ROI, track your landing pages and conversions. It’s no wonder it is one of the most commonly used web analytics service.
If you haven’t heard about SEO, you shouldn’t be doing this in the first place. As one of the most important aspects of marketing, search engine optimization needs to be approached in a smart and effective way. Moz is definitely up for this job. Not only will it track your traffic, it will also compare it to your competition and help you find the right keywords for your target audience. You can try it out for a 30-day trial and then decide on a program that suits you best. One thing is for sure – you can’t go wrong with it.
As social media is taking over the internet world, it’s very important to know how to use it in the right way. Look at it this way: research shows that ad spending on social networks will reach $35.98 billion by 2017 – there must be a reason so many people are investing in it. Hootsuite will ease your usage of these platforms by allowing you to schedule your posts. It also gives you the option to reply to comments from its dashboard, and identify social media influencers. Many different features of this great tool are available for a 30-day trial period, so why not check it out and see if it’s the right thing for you?
Another great way to approach your present and future customers is email marketing. MailChimp is a great place to start. If you’re a small business, it offers a great free plan for up to 2,000 subscribers. Automate your emails and make sure they reach your target audience. Make sure to think them through – or find someone who will write the content for you. Use its campaign builder and various options it offers, create a good automated email session and observe the results – all in one place. This provider is a great place to start and, when you grow out of the free plan, you can always look into some of its competition, as well.
Customer service is one of the most important aspects of every business – if you don’t show your clients that you care about their needs or problems, you’ll lose them. Use LiveChat as a great tool to make the conversation with them much easier. It will show up as a passive chat box on your website, and it will connect the visitor to a customer service representative in a matter of seconds, giving them the opportunity to provide fast, effective response.
All in all…
Starting an online marketing campaign is a job that you should handle professionally and responsibly. Using the right tools will make it much easier for you to automate the parts that can be left to “machines”, track your success and approach your customers in the best possible ways. The tools that we presented to you have a proven track record of success and you simply can’t go wrong with them. It’s only a matter of time, and your will, before your business starts growing.
So, what are you still waiting for? Take your tools and get down to work!
Laura Buckler is an experienced writer and marketer who has used SEO and various techniques to improve the performance of many websites on the Web. She enjoys writing marketing articles and sharing her experiences with others. Follow her on twitter.